F&B Service

Improve F&B Service in Hotels for Hotel Revenue Generation

November 2, 2023
Nathan Baws

Exceptional food and beverage service (F&B Service) enhances the guest experience and drives higher hotel revenues. Beyond quality cuisine, attentive yet unobtrusive service ensures diners feel pampered, satisfied, and likely to increase their on-property spending. By focusing on F&B staff training, service process optimization, technology integration, and customization, hotels can dramatically elevate service to increase guest satisfaction, loyalty, ancillary purchases, gratuities, and overall restaurant and bar profitability.

See Also: What Avenues of Food and Beverage in the Hotel Industry Yield the Highest Revenue?

Ways to Improve F&B Service in Hotels To Up Your Business Game 

Several methods exist to improve F&B service in hotels to attract potential customers. Let's have a look at some of them.

Invest in Extensive F&B Staff Training 

Hire for attitude and train for skill. Bring staff onboard early to undergo intensive training on hotel brand standards, service sequences, product and menu knowledge, handling complaints, and exceeding expectations. Share guest feedback and praise examples during continual training to inspire.

Streamline Processes for Seamless Delivery

Assess restaurant and bar operational workflows to identify and eliminate inefficiencies to improve F&B service. Refine processes through techniques like course timing, table assignment planning, coordinated food runner dispatch, maximizing sidewalk efficiency, digitized order taking, and inventory management. 

Gather Guest Preferences and Customize Experiences

Note guest preferences, allergies, and occasions and collect profile data to customize meals accordingly. Remembering guest details fosters personalized experiences, exceeding expectations.

Optimize Table Assignments and Floorplans 

Track table assignment patterns and customer demand flows. Adjust floorplans and table mixes to maximize the availability of premium windows, bars, patios or coveted tables during peak times. Manage reservations to seat VIPs appropriately.  

Integrate Technology for Enhanced Service

Handheld order-taking devices, table management systems, digitized menus, POS integration, reservation systems, and other technologies enhance service delivery, efficiency, and data capture.

F&B Service

Monitor Feedback in Real-Time

Table check-ins, brief surveys, and engaging diners provide real-time feedback to address issues immediately. Analytics measure service ratings over time to isolate areas needing improvement.

Empower Staff to Recover Service Breakdowns 

Train staff to promptly acknowledge and sincerely apologize for any mistakes. Empower them to swiftly recover the situation through complimentary dishes, discounts, or other actions that restore guest satisfaction. 

Develop Expert Product Knowledge

Provide servers with extensive education on ingredients, preparation methods, sourcing and other behind-the-scenes details. More profound knowledge improves descriptions, recommendations, and the ability to answer guest questions knowledgeably.  

Recognize Great Service

Highlight staff members who achieve high guest sentiment scores for delivering incredible service. Consider incentives for servers consistently exceeding expectations to motivate and retain top talent.

Make Room Service Seamless

Coordinate with housekeeping on room availability and amenities. Deliver orders in courses, unobtrusively served on tables. Time food to coincide with guest arrivals. Follow up personally post-delivery.


By combining staff excellence, operational optimization, customization and technology, hotels can elevate F&B service to maximize guest satisfaction, spend per head, loyalty and revenues. 

Ready to transform your hotel's revenue landscape? Contact Emersion Wellness today and discover innovative revenue-generating ideas tailored to your unique needs. Our proven strategies, including the Emersion Wellness weight loss program, can elevate your hotel's sales through increased room bookings, spa services, and food and beverage sales.

To discuss expert F&B service strategies tailored for your hotel, contact the customer experience specialists at Emersion Wellness today.

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