As consumers become increasingly focused on wellness, sustainability, and healthy choices, hotels have a prime opportunity to capture this growing segment by optimizing their food and beverage offerings. By showcasing nutritious, creative menu options, locally-sourced ingredients, specialized diets, and transparent preparation, hotels can dramatically expand their reach and revenues.
This article explores practical approaches any hotel can take to reposition their dining for health-conscious guests and benefit financially.
Ways To Increase Your Business Sales Through Food And Beverage In The Hospitality Industry
Here are some ways to
Highlight Nutritious Choices on Menus
Make it easy for calorie-conscious guests to identify lighter, more nutrient-dense options. Label items as gluten-free, vegetarian/vegan, under 500 calories, organic, etc. Provide detailed nutrition information. Promote these selections in descriptions.
Offer Specialized Dietary Restricted Menus
Expand options for common diets like gluten-free, paleo, keto, plant-based, allergen-free, etc. Some guests will choose your hotel specifically for this accommodation of dietary needs. Preventing exclusions grows your audience.
Incorporate Superfoods and Functional Ingredients
Ingredients like quinoa, salmon, ginger, turmeric, avocado, blueberries, spinach, and dark chocolate provide healthy fats, antioxidants, and other benefits. Promote food and drink richness in nutrients.
Shift Dishes From Fried to Grilled or Baked
Reduce use of heavy frying for proteins, veggies, and sides. Grilled, roasted, poached, or steamed ingredients retain more nutritional value. Share these techniques in descriptions.
Craft Specialty Juices, Smoothies, and Drinks
Incorporate pressing and blending bright, antioxidant-rich ingredients into beverages like ginger shots, celery juice, acai bowls, smoothie flights, etc. that align with wellness trends.
Develop Green and Plant-Forward Dishes
The global plant-based movement presents opportunities. Feature creative dishes like cauliflower steaks, jackfruit tacos, mushroom bourguignon, or cashew cheeses. Make produce the star.
Curate Organic and Sustainably Sourced Ingredients
Diners value understanding the supply chain integrity behind their food. Tout responsibly grown, organic, non-GMO, fair-trade, or locally sourced ingredients on menus.
Provide Nutritional Transparency
Listing detailed nutrition facts, carb counts, calorie levels, etc. allows guests to make informed dining choices. Many leverage this data to meet dietary goals.
Train Staff on Specialized Diet Knowledge
Educate F&B staff on various dietary restrictions, ingredients, preparation methods, and guest sensitivities to offer informed recommendations and ensure proper accommodations.
Promote Health and Wellness Commitment
Communicate your dedication to sustainable, nourishing food and ethical sourcing. Tie specialized menus into overall hotel wellness programming and positioning where applicable.
Monitor Feedback and Refine Approaches
Solicit guest feedback on the health-minded options provided. Track plate waste or dish popularity to understand preferences. Refine offerings accordingly.
Partner with Local Specialty Providers
Collaborate with area vendors providing quality organic, gluten-free baked goods, cold-pressed juices, grass-fed meats, or other specialized products to showcase.
Optimizing F&B for wellness-focused consumers can significantly expand your potential audience and revenue opportunities. For guidance on integrating health-conscious dining at your property, partner with Emersion Wellness. Our experts help craft strategies around specialized menus, transparent sourcing, staff training, health marketing, and more tailored specifically for hotels seeking a competitive edge.
I'm Nathan Baws, a nutrition nerd, exercise and weight loss expert, and an unwavering advocate for good health. As the founder of Emersion Wellness, I'm passionate about crafting Seamless Weight Loss Programs to supercharge hotel revenue and transform lives. We've pioneered the World's First Plug & Play Weight Loss Programs for top hotels and resorts, sparking a wellness revolution. Beyond my professional journey, you'll often find me hiking, swimming, and riding the waves, embracing every moment in nature. Join me on this exhilarating journey towards diet, health and wellness.