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How Healthy Food and Beverage in the Hospitality Industry Can Double Your Hotel Sales?

October 19, 2023
Nathan Baws

As consumers become increasingly focused on wellness, sustainability, and healthy choices, hotels have a prime opportunity to capture this growing segment by optimizing their food and beverage offerings. By showcasing nutritious, creative menu options, locally-sourced ingredients, specialized diets, and transparent preparation, hotels can dramatically expand their reach and revenues. 

This article explores practical approaches any hotel can take to reposition their dining for health-conscious guests and benefit financially.

Ways To Increase Your Business Sales Through Food And Beverage In The Hospitality Industry 

Here are some ways to 

Highlight Nutritious Choices on Menus  

Make it easy for calorie-conscious guests to identify lighter, more nutrient-dense options. Label items as gluten-free, vegetarian/vegan, under 500 calories, organic, etc. Provide detailed nutrition information. Promote these selections in descriptions. 

Offer Specialized Dietary Restricted Menus

Expand options for common diets like gluten-free, paleo, keto, plant-based, allergen-free, etc. Some guests will choose your hotel specifically for this accommodation of dietary needs. Preventing exclusions grows your audience.

Incorporate Superfoods and Functional Ingredients 

Ingredients like quinoa, salmon, ginger, turmeric, avocado, blueberries, spinach, and dark chocolate provide healthy fats, antioxidants, and other benefits. Promote food and drink richness in nutrients.

Shift Dishes From Fried to Grilled or Baked

Reduce use of heavy frying for proteins, veggies, and sides. Grilled, roasted, poached, or steamed ingredients retain more nutritional value. Share these techniques in descriptions.

Craft Specialty Juices, Smoothies, and Drinks  

Incorporate pressing and blending bright, antioxidant-rich ingredients into beverages like ginger shots, celery juice, acai bowls, smoothie flights, etc. that align with wellness trends.

Develop Green and Plant-Forward Dishes

The global plant-based movement presents opportunities. Feature creative dishes like cauliflower steaks, jackfruit tacos, mushroom bourguignon, or cashew cheeses. Make produce the star.

A hotel table filled with healthy food

Curate Organic and Sustainably Sourced Ingredients

Diners value understanding the supply chain integrity behind their food. Tout responsibly grown, organic, non-GMO, fair-trade, or locally sourced ingredients on menus.

Provide Nutritional Transparency  

Listing detailed nutrition facts, carb counts, calorie levels, etc. allows guests to make informed dining choices. Many leverage this data to meet dietary goals.

Train Staff on Specialized Diet Knowledge

Educate F&B staff on various dietary restrictions, ingredients, preparation methods, and guest sensitivities to offer informed recommendations and ensure proper accommodations.

Promote Health and Wellness Commitment  

Communicate your dedication to sustainable, nourishing food and ethical sourcing. Tie specialized menus into overall hotel wellness programming and positioning where applicable.

Monitor Feedback and Refine Approaches

Solicit guest feedback on the health-minded options provided. Track plate waste or dish popularity to understand preferences. Refine offerings accordingly.

Partner with Local Specialty Providers

Collaborate with area vendors providing quality organic, gluten-free baked goods, cold-pressed juices, grass-fed meats, or other specialized products to showcase.

Final Word 

Optimizing F&B for wellness-focused consumers can significantly expand your potential audience and revenue opportunities. For guidance on integrating health-conscious dining at your property, partner with Emersion Wellness. Our experts help craft strategies around specialized menus, transparent sourcing, staff training, health marketing, and more tailored specifically for hotels seeking a competitive edge.

See Also: 20 Management Tips to Ensure Top-Tier Hotel Food Service

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