A hotel buffet with several dishes

Restaurant Revenue Generating Ideas for Hotels to Boost Food & Beverage Profit

November 4, 2023
Nathan Baws

Hotel restaurants and bars provide guests with delicious dining options while contributing significantly to bottom-line profitability. To maximise financial returns from these outlets, hotels must implement creative strategies to attract external customers and serve in-house guests. Our top revenue generating ideas will help you Relying solely on the same static approaches will leave money on the table in competitive markets. 

This article explores ten innovative yet practical revenue generating ideas more cover and revenue from existing hotel F&B operations.

1. Market Restaurants as a Local Destination 

Promote your hotel restaurants by targeting residents, not just guests, to bring in additional covers. Highlight chef credentials, locally sourced ingredients, signature dishes, and bar programs that convey quality dining.

2. Offer Dynamic Pricing and Promotions  

Vary menu pricing across peak and off-peak periods to capture price-sensitive diners with promotions like happy hours, prix fixe nights, BOGO deals, etc. Drive traffic during slow periods without compromising base demand.

3. Specialise in Takeout and Delivery

Provide easy online ordering, curbside pickup, and delivery options. Tailor F&B offerings and packaging around delicious, convenient meals and family packages that travel well to capture the off-premise trend.

4. Host Themed Events and Experiences

Spotlight your cuisine with specialty dining events like wine dinners, craft beer nights, rum tastings, guest celebrity chef pop-ups, cooking classes, and more. Generates buzz.

5. Refresh the Menu Regularly

Update menus seasonally, showcasing what’s fresh. Promote new items prominently. Analyse sales data to optimise menu layout and pricing for profitability. Replace poorer performers.

A hotel table with a variety of foods and beverages

6. Train Staff to Upsell

Educate staff to upsell alcohol, appetisers, premium dishes, dessert add-ons, and high-margin items. Empower them with product knowledge to make recommendations. Even a modest check increase improves revenues significantly. 

7. Add Retail Items

Sell branded merchandise, cookbooks, ingredients, packaged foods and baked goods. Displays at the host stand, checkout areas, and online increase impulse purchases and provide take-home value.

8. Strategically Cross-Promote Your Outlets

Suggest drinks at the bar before dinner or dessert to capture more on-property spend. Offer packages combining meals with activities like spa credits or yoga. Cross-promote across outlets.

9. Optimise Table Layouts and Reservations

Ensure your seating layout facilitates natural flow and maximises table utilisation at prime times. Manage reservations based on customer lifetime value data to seat VIPs appropriately. 

10. Continually Gather Guest Feedback

Solicit feedback through table check-ins, email surveys, and review monitoring to address issues immediately and highlight wins. Request happy guests to post online reviews. Guest insights drive improvement.

Final Word: Revenue Generating ideas

Undeniably, the food and beverage industry is a significant sector with the potential to generate excessive revenue due to its large sales. Therefore, it is necessary to exhaust its full potential by incorporating and implementing the proper revenue generating ideas in the F&B industry. While providing excellent food and service, savvy hoteliers fully implement revenue-focused strategies to maximise financial returns from F&B outlets. 

For innovative ideas tailored to your property, partner with Emersion Wellness. Our team provides actionable solutions to boost hotel F&B revenue, traffic, and profitability. 

See Also: Hotel Revenue Generating Ideas: A Revenue Specialist’s Guide to Boosting Profits

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