Hotel security guarding

7 Powerful Ways Hotel Security Guarding Can Boost Your Bottom Line (and Guest Satisfaction)

June 1, 2024
Nathan Baws

In the competitive world of hospitality, guest satisfaction reigns supreme. But beyond providing plush amenities and impeccable service, ensuring guest safety is paramount. This is where hotel security guarding comes into play. It's not just about preventing crime; it's about creating a secure and welcoming environment that fosters positive guest experiences – experiences that translate into increased revenue and profitability for your hotel.

Critical Takeaways

  • Hotel security guarding deters crime, reduces theft, and minimises property damage, leading to significant cost savings.
  • Security guards can enforce hotel policies, ensuring a peaceful and enjoyable experience for guests, leading to positive reviews and increased bookings.
  • Hotel security guarding plays a crucial role in emergency situations, ensuring guest safety and minimising liability for the hotel.
  • A visible security presence creates a sense of security for guests, which can lead to increased spending on amenities like spa services and restaurants.
  • Partnering with a reputable security company allows hotels to access expertise and resources without incurring the cost of full-time guards.
  • Hotel security guarding can be integrated seamlessly into the guest experience, creating a sense of professionalism and luxury.
  • Implementing innovative security solutions, like keyless room access, can enhance convenience and security while improving guest satisfaction.

Here are 7 powerful ways hotel security guarding can boost your bottom line:

Deter Crime and Reduce Losses

Stat: According to a study by the American Hotel & Lodging Association, hotel property theft costs the industry an estimated $1.6 billion annually [1].

Preventing Theft and Damage

A visible security presence acts as a strong deterrent against theft and vandalism. Security guards are trained to identify suspicious activity and intervene before a crime occurs. This not only protects guests' belongings but also prevents damage to hotel property, saving you significant repair and replacement costs.

Guest Safety Means Fewer Lawsuits

Hotels have a legal responsibility to provide a safe environment for their guests. Incidents of theft or violence can lead to costly lawsuits. Hotel security guarding minimises these risks, protecting your hotel from potential liability claims.

Enforce Hotel Policies and Maintain Order

A Safe and Enjoyable Experience for Everyone

A well-trained security team ensures guests adhere to hotel policies, maintaining a peaceful and enjoyable environment for everyone. They can de-escalate situations, manage disruptive guests, and enforce curfews or noise restrictions, preventing incidents that could mar the guest experience.

Positive Reviews and Increased Bookings

Satisfied guests are more likely to leave positive online reviews, which can significantly impact your hotel's reputation and attract new bookings. By maintaining a secure and well-managed environment, hotel security guarding indirectly contributes to increased revenue through higher occupancy rates.

Peace of Mind During Emergencies

Prepared for Any Situation

Hotels are susceptible to various emergencies, such as fires, medical situations, or natural disasters. A trained security team plays a critical role in such situations. They are equipped to handle medical emergencies, evacuate guests safely, and ensure the smooth implementation of emergency protocols.

Minimising Guest Anxiety and Ensuring Safety

A prompt and professional response during emergencies minimises guest anxiety and fosters trust in your hotel's ability to handle crisis situations. This not only protects lives but also builds positive brand loyalty, leading to repeat bookings in the future.

Enhancing Guest Experience Through Security Presence

A Sense of Security Leads to Higher Spending

When guests feel safe and secure, they are more likely to venture out and explore the hotel's amenities. This can lead to increased spending at your spa, restaurants, and gift shops, boosting your overall revenue.

Professional Image and Increased Guest Satisfaction

A well-dressed and approachable security team adds a touch of professionalism and luxury to your hotel's overall image. Their presence can create a sense of exclusivity and enhance guest satisfaction, leading to higher ratings and repeat business.

Cost-Effective Security Solutions

Partnering with a Security Company

Many hotels opt to partner with reputable security companies instead of hiring full-time security personnel. This allows them to access a pool of trained professionals at a lower cost, ensuring security coverage during peak seasons and off-peak times as needed.

Specialised Expertise and Resources

Security companies have the expertise and resources to handle complex security situations. They can provide your hotel with access to advanced security equipment, ongoing security training for staff, and emergency response protocols tailored to your specific needs. This ensures your hotel maintains the highest level of security without the burden of managing in-house security personnel.

Seamless Integration with Guest Experience

Discreet Security that Doesn't Disrupt

Gone are the days of imposing security guards hovering over guests. Today's hotel security guarding incorporates a more subtle approach. Security personnel can be strategically positioned in key areas, blending seamlessly into the hotel environment.

Technology and Innovation

Technology plays a crucial role in modern security solutions.  Implementing keyless room access with secure digital keys allows for enhanced security while providing guests with a convenient and contactless check-in experience.  Additionally, security cameras with advanced analytics can monitor public areas discreetly, deterring crime and ensuring guest safety without compromising their privacy.

Hotel security guarding

Investing in Security is an Investment in Your Hotel's Future

Increased Revenue Potential

By prioritising guest safety and security, you create an environment that fosters positive guest experiences. This translates to increased guest satisfaction, positive online reviews, and higher occupancy rates, ultimately boosting your hotel's revenue potential.

Building Brand Loyalty and Repeat Business

When guests feel safe, secure, and well looked after, they are more likely to return to your hotel for future stays. Hotel security guarding plays a crucial role in building brand loyalty and attracting repeat business, which is essential for long-term hotel success.

Conclusion

Hotel security guarding is not just an expense; it's a strategic investment in your hotel's future. By implementing a comprehensive security plan, you create a safe and welcoming environment that fosters guest satisfaction, increases revenue opportunities, and builds a strong brand reputation.

Ready to unlock the full potential of your hotel through innovative security solutions? Contact Emersion Wellness today to explore how our team of hospitality experts can help you develop a customised security plan that maximises guest safety, boosts your bottom line, and positions your hotel for long-term success.

P.S.  Did you know that Emersion Wellness offers a comprehensive weight loss program that can significantly increase hotel revenue through increased room bookings, spa services, and healthy food and beverage sales? Learn more about our transformative weight loss program today and discover how it can help your hotel thrive!

FAQs on Hotel Security Guarding

Here are some frequently asked questions about hotel security guarding:

1. What are the different types of hotel security guard services?

There are various types of security guard services available for hotels, including:

  • Lobby security: Guards stationed at the main entrance to monitor guest flow, deter suspicious activity, and enforce hotel policies.
  • Patrolling security: Guards who patrol public areas, parking lots, and hallways to ensure safety and deter crime.
  • Event security: Security personnel trained to manage large events, manage crowds, and ensure the safety of guests and staff.
  • Loss prevention: Guards specifically trained to identify and deter theft of hotel property and guest belongings.

2. How much does hotel security guarding cost?

The cost of hotel security guarding varies depending on several factors, including:

  • The size and location of your hotel
  • The level of security coverage required (full-time vs. part-time)
  • The qualifications and experience of the security guards
  • The additional services offered (patrols, event security, etc.)

Many security companies offer flexible pricing options to suit your specific needs and budget.

3. What are the benefits of hiring a security company instead of in-house security personnel?

There are several advantages to partnering with a security company:

  • Cost-effectiveness: Security companies offer economies of scale, allowing you to access trained professionals at a lower cost than hiring full-time staff.
  • Expertise and Resources: Security companies possess specialised knowledge and resources to handle complex security situations.
  • Flexibility: You can scale security coverage up or down based on your hotel's needs and occupancy rates.
  • Training and Compliance: Security companies ensure their guards receive ongoing training and stay updated on the latest security protocols.

4. What qualities should I look for in a hotel security guard?

When choosing a security company, consider the following qualities in their guards:

  • Professionalism and courteous demeanor
  • Strong communication and interpersonal skills
  • Excellent observation skills and situational awareness
  • Experience in handling emergencies and de-escalating situations
  • Up-to-date training in security protocols and first aid

5. How can I ensure my hotel security guards are providing adequate service?

Most reputable security companies offer regular performance evaluations and reporting to ensure their guards are meeting your expectations. Additionally, you can establish clear communication channels to address any concerns or provide feedback directly.

6. What are some of the latest trends in hotel security technology?

The hotel security industry is constantly evolving. Here are some trending technologies:

  • Keyless entry systems:  Guests can access rooms using digital keys on their smartphones, eliminating the need for physical keys and enhancing security.
  • Advanced video surveillance: Cameras with facial recognition and object detection capabilities can deter crime and provide valuable evidence in case of incidents.
  • Integrated security systems: Hotel security systems can be integrated with other building management systems for a more holistic approach to security.

7. How can I integrate hotel security with the overall guest experience?

Hotel security guarding should be a seamless part of the guest experience. Security guards should be approachable and professional, fostering a sense of security without being intrusive. Additionally, implementing user-friendly security technology, like keyless room access, can enhance convenience while maintaining guest safety.

8. Is it okay for hotel security guards to ask guests for identification?

Yes, hotel security guards can ask guests for identification, especially in situations where they suspect suspicious activity or need to verify room occupancy. However, this should be done in a courteous and professional manner.

9. What should I do if a guest has a complaint about a security guard?

Take all guest complaints seriously. Investigate the complaint thoroughly and take appropriate action if necessary.  It's important to maintain clear communication channels between guests, security guards, and hotel management to ensure a positive experience for everyone.

10. How can Emersion Wellness help my hotel with security solutions?

Emersion Wellness can connect you with reputable security companies that specialise in the hospitality industry. We can also help you develop a customised security plan that meets your specific needs and budget. Additionally, our team of hospitality experts can advise you on the latest security technologies and trends to ensure your hotel remains at the forefront of guest safety.

Contact us!

Also, see 7 Powerful Hotel Staffing Guidelines to Maximise Revenue (and Keep Guests Happy)

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Emersion Wellness

Our success is relative to our devotion and attitude towards hard-work and innovation.
7 Leake St Fremantle - 6160 - Perth, Western Australia

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