Introduction
I’ve spent 15 years in the hospitality game, watching travelers’ tastes shift and marketing tricks evolve. In 2025, nailing hospitality marketing strategies is how hotels in Perth and beyond pull in new guests, keep the regulars coming back, and fatten the bottom line. This guide lays out 10 rock-solid hospitality marketing strategies to make your hotel the talk of the town, from personalization to wellness programs that hit the mark.
Critical Takeaways
- Personalization wins hearts: Make every guest feel like the only one.
- Data’s your mate: Dig into guest insights to sharpen hospitality marketing strategies.
- Omnichannel’s the go: Hit guests from every angle—online and off.
- Green vibes attract: Show off eco-friendly moves for conscious travelers.
- Local mates matter: Team up with Perth businesses for unique experiences.
- Tech saves time: Use smart tools to make stays seamless.
- Reviews build trust: Keep your online rep sparkling clean.
- Social media’s a goldmine: Run ads that grab the right eyes.
- Loyalty keeps ‘em coming: Reward repeat guests with perks.
- New revenue streams: Think wellness programs like Emersion Wellness.
1. Personalize the Guest Experience Like It’s Your Own
Why Personalization’s a Big Deal
Guests don’t want cookie-cutter stays anymore—they want a hotel that gets them. Personalization, one of the top hospitality marketing strategies, turns a quick visit into a lifelong connection. It’s about making every traveler feel like you’ve rolled out the red carpet just for them, boosting loyalty and bookings.
How to Make It Personal
Collect Guest Details
Start with the basics: grab info from bookings, surveys, or chats during their stay. Does a guest love a king bed with a view of the Swan River? Note it. Do they always ask for vegan brekkie? Jot that down too. These tidbits help craft hospitality marketing strategies that hit home.
Group Your Guests
Split your guest list into types—families, solo travelers, corporate folks. A Perth hotel might notice families book during school holidays, so they send out deals for kid-friendly packages. Sorting guests like this makes your hospitality marketing strategies laser-focused.
Suggest Stuff They’ll Love
Use what you know to recommend experiences. A guest who’s into hiking? Point them to a Kings Park trail. Foodie? Suggest a spot in Fremantle for fresh seafood. These little nudges, part of smart hospitality marketing strategies, show you’re paying attention.
Make Emails and Notes Feel Personal
Drop their name in emails or leave a welcome card in their room. If a guest loves coffee, mention a local Perth roastery in your note. A study says 91% of people are more likely to stick with brands that personalize like this—proof it’s a winning hospitality marketing strategy.
Story from the Trenches
I once stayed at a hotel where the staff remembered I’d asked for a quiet room last time. This visit, they’d already set me up on the top floor, away from the lifts. Felt like they knew me. A Perth hotel could do the same—say, reserving a balcony room for a guest who loves sunsets. That’s hospitality marketing strategies in action.
Emersion Wellness Twist
Take personalization up a notch with something like Emersion Wellness. Their weight loss and health programs let you offer guests tailored fitness plans or healthy dining options. Imagine a guest checking in and finding a note suggesting a yoga class from the Emersion program, based on their interest in wellness. It’s a fresh take on hospitality marketing strategies, tapping into the wellness travel boom and boosting spa or dining revenue.
Ask for Feedback
Get guests to spill the beans through surveys or a quick chat at checkout. A Perth hotel found out guests wanted more local wine options, so they stocked up on Margaret River reds. Feedback fine-tunes your hospitality marketing strategies to keep guests happy.
Train Your Crew
Your staff are the face of personalization. Teach them to spot cues—like a guest mentioning a love for art—and act on it, maybe suggesting a visit to the Art Gallery of WA. A well-trained team makes hospitality marketing strategies feel effortless and genuine.
2. Lean on Data to Drive Your Hospitality Marketing Strategies
Why Data’s Your Best Friend
Guest data is like a map to buried treasure. By digging into what guests do, like, and book, you can shape hospitality marketing strategies that hit the bullseye. It’s not guesswork—it’s science, and it pumps up your revenue. In today's data-driven world, guest information is a goldmine for hospitality marketing strategies
How to Use Data Right
Crunch the Numbers
Look at booking patterns, room choices, and extras guests love. A Perth hotel might see business travelers snag suites during conferences, so they roll out corporate deals. Data analytics, a key hospitality marketing strategy, shows you where to focus.
Get a CRM System
A Customer Relationship Management system keeps guest info tidy—think names, past stays, and preferences. It’s how you send a “welcome back” email with a spa discount to a guest who loves pampering. Studies say 75% of hotel bosses swear by CRMs for boosting revenue through hospitality marketing strategies.
Keep an Eye on KPIs
Track stuff like website visits, booking rates, or how much guests spend on average. If a Perth resort sees winter bookings dip, they might push a cozy getaway deal. KPIs help you tweak hospitality marketing strategies to stay on track.
Play Smart with Pricing
Use data to adjust room rates based on demand or events. A hotel near Optus Stadium might hike prices during a big game but drop them in the off-season. Dynamic pricing, a slick hospitality marketing strategy, keeps rooms filled and profits high.
Real-World Win
A Broome hotel noticed couples booked during the dry season, so they launched a romance package with sunset cocktails. Bookings jumped 20%. A Perth hotel could use data to spot trends—like festival-goers flooding in—and tailor hospitality marketing strategies to cash in.
Emersion Wellness and Data
Data’s a game-changer for wellness programs like Emersion Wellness. Track who joins fitness classes or orders healthy meals, then tweak the program. If guests love evening meditation, schedule more. This data-driven tweak to hospitality marketing strategies keeps the program profitable and guests stoked.
3. Build an Online Presence That Pops
Why Your Digital Game Matters
Your website and socials are your hotel’s shop window. A killer online presence, central to hospitality marketing strategies, pulls in guests and makes booking a no-brainer. In 2025, it’s your first handshake with travelers.
How to Shine Online
Make a Website That Works
Your site needs to look good, load fast, and work on phones. Show off room rates, perks, and guest reviews clearly. A Perth hotel could splash photos of Cottesloe Beach to hook visitors, making hospitality marketing strategies visually irresistible.
Nail SEO
Get your site ranking high on Google with keywords like “Perth luxury hotels.” Make sure it’s mobile-friendly—61% of travelers book on their phones, says Google. SEO is a non-negotiable hospitality marketing strategy for driving clicks to bookings.
Rock Social Media
Post drool-worthy pics on Instagram or share guest stories on Facebook. A Perth hotel might show off a rooftop bar with Swan River views, inviting followers to book a sundowner. Social media’s a powerhouse for hospitality marketing strategies that connect.
Handle Reviews Like a Pro
Keep tabs on TripAdvisor or Google Reviews. A quick, kind reply to a grumpy guest can turn things around. Managing your rep through hospitality marketing strategies builds trust and keeps bookings rolling.
Real-World Example
The Burj Al Arab’s website is a stunner—easy to use, packed with info. A Perth hotel could take a leaf out of their book, showcasing local gems like Rottnest Island to draw guests in with hospitality marketing strategies that scream “book now.”
Emersion Wellness Online
Push Emersion Wellness on your socials with posts about guests loving a fitness class or healthy brekkie. A Perth hotel could share a video of a guest raving about their wellness journey, tying it to hospitality marketing strategies that highlight health as a drawcard.
4. Go Omnichannel to Reach Everyone
Why Omnichannel’s a Must
Guests are everywhere—scrolling Instagram, checking emails, or flipping through brochures. Omnichannel hospitality marketing strategies hit them from all sides, making your hotel impossible to ignore.
How to Pull It Off
Blend Online and Offline
Tie your digital and physical efforts together. Promote a website deal in your lobby or slip a QR code into room keys for a discount. A Perth hotel could advertise a spa package online and in-room, weaving hospitality marketing strategies seamlessly.
Send Smart Emails
Build an email list and send updates or deals. A “we miss you” email with a 10% off code for a past guest keeps your hotel in their head, a tried-and-true hospitality marketing strategy.
Run Targeted Social Ads
Use Facebook or Instagram ads to zero in on your crowd. A Perth hotel could target families with ads for school holiday packages, making hospitality marketing strategies precise and effective.
Work with OTAs
OTAs like Expedia widen your reach, but push direct bookings too. Optimize your site to make booking there the easy choice, balancing hospitality marketing strategies for max impact.
Real-World Example
A Margaret River hotel mixed email blasts and Instagram ads to push wine tours, boosting bookings by 15%. Perth hotels can use similar hospitality marketing strategies to spotlight local experiences like Swan Valley tastings.
Emersion Wellness Across Channels
Feature Emersion Wellness in emails, social posts, and OTA listings. A Perth hotel could email past guests about a new fitness package, linking it to hospitality marketing strategies that drive wellness-related revenue.
5. Put Guest Experience First
Why Experience Is Everything
A stay that wows turns guests into raving fans. Prioritizing experience, a core hospitality marketing strategy, builds loyalty and gets people talking about your hotel.
How to Make Stays Unforgettable
Deliver Personal Service
Train staff to go the extra mile. A Perth concierge who remembers a guest’s love for local gin could suggest a distillery tour, making hospitality marketing strategies feel personal.
Set the Vibe
Create a warm atmosphere with thoughtful touches—think native wildflower displays in the lobby. A Perth hotel’s coastal vibe could shine through with ocean-inspired decor, tying to hospitality marketing strategies.
Offer Cool Perks
Stand out with unique amenities like free bike rentals or sunset yoga. A Perth hotel near the Swan River could offer kayaks, boosting hospitality marketing strategies with local flair.
Use Tech Wisely
Mobile check-in or smart-room controls make life easy. These tools, part of modern hospitality marketing strategies, keep guests happy and coming back.
Real-World Example
A Fremantle hotel started free walking tours of local markets, earning five-star reviews. Perth hotels can use similar hospitality marketing strategies to create standout moments.
Emersion Wellness Boost
Emersion Wellness adds a wellness layer with fitness classes and healthy menus. A Perth hotel offering a meditation session through the program creates a feel-good stay, aligning with hospitality marketing strategies that prioritize well-being.
6. Get Serious About Sustainability
Why Green Matters
Travelers care about the planet, and they’re picking hotels that do too. Sustainability, a hot hospitality marketing strategy, pulls in eco-conscious guests and cuts costs.
How to Go Green
Cut Your Carbon Footprint
Switch to LED lights or low-flow taps. A Perth hotel could install solar panels, showing off green cred in hospitality marketing strategies.
Ditch Waste
Recycle, compost, and skip single-use plastics. A Perth resort composting kitchen scraps shows commitment to hospitality marketing strategies that resonate.
Support Locals
Buy from WA farmers or partner with Aboriginal guides for tours. These moves, part of hospitality marketing strategies, add authenticity.
Tell Guests About It
Share your green efforts through signs or emails. A Perth hotel could invite guests to a beach cleanup, tying sustainability to hospitality marketing strategies.
Real-World Example
A Dunsborough hotel cut waste by 30% with recycling, earning eco-awards. Perth hotels can follow this hospitality marketing strategy to win green travelers.
Emersion Wellness and Green Vibes
Emersion Wellness promotes sustainable, healthy living. A Perth hotel could offer plant-based menus from the program, linking eco-friendly dining to hospitality marketing strategies.
7. Buddy Up with the Community
Why Local Ties Rock
Teaming up with Perth businesses makes your hotel feel like part of the city’s fabric. Community-focused hospitality marketing strategies create authentic experiences and boost your rep.
How to Get Involved
Partner with Local Spots
Work with Perth eateries or tour guides for guest packages. A hotel near Kings Park could offer botanic garden tours, enriching hospitality marketing strategies.
Back Local Events
Sponsor the Perth Festival to get your name out. These partnerships are smart hospitality marketing strategies for visibility.
Hire Perth Locals
Local staff share insider tips, like the best spot for a sunset drink. This human touch strengthens hospitality marketing strategies.
Give Back
Donate to local charities or volunteer. A Perth hotel supporting a homeless shelter shows heart, a key hospitality marketing strategy.
Real-World Example
A Perth hotel teamed up with a craft brewery for tasting nights, packing the bar. Similar hospitality marketing strategies can draw crowds to your hotel.
Emersion Wellness Community Link
Partner with Perth yoga studios for Emersion Wellness classes. A local instructor leading a session ties the program to hospitality marketing strategies that feel community-driven.
8. Invest in Tech That Works
Why Tech’s a Game-Changer
Smart tools make your hotel run smoother and keep guests grinning. Tech-driven hospitality marketing strategies are your edge in 2025.
How to Get Techy
Use a Property Management System
A PMS handles bookings and check-ins, freeing staff to chat with guests. This efficiency powers hospitality marketing strategies focused on service.
Go Mobile
Offer mobile check-in or a digital concierge. A Perth hotel could provide a mobile app with local tips, boosting hospitality marketing strategies.
Wi-Fi’s Non-Negotiable
Fast, free Wi-Fi is a must. Guests expect it, and it’s a baseline for hospitality marketing strategies that keep them happy.
Real-World Example
A Sydney hotel’s app for room controls upped guest satisfaction by 25%. Perth hotels can use similar hospitality marketing strategies to stay modern.
Emersion Wellness Tech
Use an app to share Emersion Wellness fitness plans or meal trackers. This tech touch enhances hospitality marketing strategies, making wellness easy for guests.
9. Run Social Media Campaigns That Click
Why Social Media’s Huge
Instagram and Facebook let you chat with guests in real time. Targeted campaigns, a top hospitality marketing strategy, drive bookings and buzz.
How to Win at Social
Post Stuff That Pops
Share videos of your Perth hotel’s rooftop or a guest’s glowing review. Stories like these fuel hospitality marketing strategies that grab attention.
Target Your Ads
Run ads for specific crowds—like couples for a romantic getaway. A Perth hotel could push weekend deals to locals, using hospitality marketing strategies to convert.
Chat Back Fast
Reply to comments or DMs quick-smart. A friendly response to a question about parking shows you care, a key hospitality marketing strategy.
Real-World Example
A Melbourne hotel’s Instagram push for local gigs spiked bookings by 10%. Perth hotels can use hospitality marketing strategies to spotlight events like Fringe.
Emersion Wellness on Social
Post about guests enjoying Emersion Wellness yoga or healthy eats. A Perth hotel sharing a fitness success story ties wellness to hospitality marketing strategies.
10. Loyalty Programs and New Revenue Streams
Why Loyalty and Innovation Matter
Loyalty programs keep guests coming back, and fresh ideas like wellness programs add cash flow. Both are killer hospitality marketing strategies for 2025.
How to Make It Happen
Build a Loyalty Program
Give points for stays or dining, redeemable for discounts. A Perth hotel could offer points for bar spends, encouraging repeat visits via hospitality marketing strategies.
Offer VIP Perks
Loyalty members get early check-in or spa deals. These extras, part of hospitality marketing strategies, make guests feel special.
Try Wellness Programs
Partner with Emersion Wellness for health-focused packages. A Perth hotel could offer fitness classes and healthy menus, driving revenue through hospitality marketing strategies.
Real-World Example
A Cairns hotel’s loyalty program with free upgrades boosted repeat bookings by 15%. Perth hotels can use similar hospitality marketing strategies to keep guests hooked.
Emersion Wellness Revenue
Emersion Wellness packages attract wellness travelers, with fitness and dining options boosting spa and restaurant sales. It’s a smart hospitality marketing strategy for extra income.
Conclusion
These 10 hospitality marketing strategies—from personal touches to wellness innovation—set your hotel up to shine in 2025. Use data, tech, and local love to create stays that guests rave about, driving bookings and revenue.
Want to supercharge your hospitality marketing strategies with Emersion Wellness? Their health programs can pull in wellness travelers and boost your bottom line. Contact us at https://emersionwellness.com/ to craft a plan that fits your Perth hotel like a glove.
FAQs
How do hotels stay trendy?
Research markets, hit up conferences, network, track tech.rther.
What channels reach guests best?
Online: Websites, social media, OTAs, search engines. Offline: Ads, PR, travel agents.
How do hotels boost online visibility?
SEO, social media, review management, OTA partnerships.
Why’s an online presence key?
Builds brand, improves search ranking, engages guests, drives bookings.
How do you personalize stays?
Gather data, segment guests, recommend experiences, tailor messages.
What’s the deal with loyalty programs?
They boost loyalty, retention, revenue, and data insights.
How do hotels nail mobile?
Mobile sites, check-in, entertainment, marketing campaigns.
What makes social media campaigns work?
Great visuals, engaging posts, regular updates, quick replies, targeted ads.
How do you improve reviews?
Give top service, ask for feedback, respond to reviews, fix issues.
Why go sustainable?
Attracts green travelers, cuts costs, boosts brand, helps the planet.
I'm Nathan Baws, a nutrition nerd, exercise and weight loss expert, and an unwavering advocate for good health. As the founder of Emersion Wellness, I'm passionate about crafting Seamless Weight Loss Programs to supercharge hotel revenue and transform lives. We've pioneered the World's First Plug & Play Weight Loss Programs for top hotels and resorts, sparking a wellness revolution. Beyond my professional journey, you'll often find me hiking, swimming, and riding the waves, embracing every moment in nature. Join me on this exhilarating journey towards diet, health and wellness.