hotel design ideas

7 Powerful Hotel Design Ideas to Skyrocket Your Revenue (No. 3 Might Surprise You!)

May 25, 2024
Nathan Baws

Congratulations on taking the first step towards maximising your hotel's revenue! In today's competitive landscape, hotel design ideas are no longer just about aesthetics, but a strategic tool to attract guests, encourage spending, and ultimately, increase your bottom line.

This comprehensive guide explores seven powerful design concepts, along with actionable tips to implement them in your hotel.

Critical Takeaways

  • Focus on guest experience: Design elements should cater to guests' needs and desires, creating a memorable and positive stay.
  • Embrace technology: Integrate technology seamlessly to enhance guest convenience and personalise their experience.
  • Cultivate a unique brand identity: Design that reflects your hotel's personality and target audience will attract the right guests.
  • Prioritise sustainability: Eco-friendly practices are not just good for the planet, but are increasingly attractive to modern travelers.
  • Create Instagrammable moments: Social media-savvy travellers appreciate design elements that provide photo-worthy opportunities.

Let's delve into these hotel design ideas and explore how they can elevate your hotel's revenue potential.

Hotel Design Ideas: Reimagine Your Lobby - From Welcome Zone to Revenue Generator

The hotel lobby is the first impression for arriving guests. Statistics show that a well-designed lobby can significantly impact guest satisfaction, with research by Hospitality Online [invalid URL removed] indicating a 72% correlation between lobby design and positive guest reviews.

Cultivate a Welcoming Atmosphere

Your lobby should exude a sense of warmth and comfort. Utilise soft lighting, comfortable seating arrangements, and calming colour palettes. Consider incorporating greenery or a nature-inspired theme to create a tranquil ambience.

Encourage Social Interaction

Create designated areas for guests to socialise and connect. Incorporate communal tables, comfortable armchairs, or a small library corner. This fosters engagement and encourages guests to spend more time in the public area, potentially increasing revenue from the on-site bar or restaurant.

Embrace Technology for Convenience

Implement self-service check-in kiosks to streamline arrival processes. Offer digital signage displaying hotel information, local recommendations, and promotional offers. Invest in high-speed Wi-Fi to ensure guests can stay connected throughout their stay.

Introduce Retail Opportunities

Consider incorporating a curated retail space offering local souvenirs, travel essentials, or branded merchandise. This can generate additional revenue and provide a convenient amenity for guests.

Guest Rooms: Where Comfort Meets Revenue Optimisation

The guest room is where guests spend most of their time. Design elements in this space directly impact guest experience and influence spending habits.

Prioritise Comfort and Functionality

Invest in high-quality mattresses, comfortable bedding, and ergonomic furniture. Maximise storage space for luggage and belongings. Ensure proper lighting for different activities, like reading or working. Consider incorporating blackout curtains to guarantee a restful sleep, a factor highly valued by guests according to a TripAdvisor study where 68% of travellers cited a good night's sleep as a top priority.

Upgrade Bathrooms for a Spa-Like Experience

Bathrooms are a crucial element for guest satisfaction. Opt for high-quality fixtures, ample counter space, and good lighting. Consider offering luxurious bath amenities or implementing features like rainfall showers or heated towel racks. An in-room spa menu with massage services can further elevate the guest experience and generate spa revenue.

Embrace Smart Technology

Think beyond the standard television. Integrate smart TVs with streaming services, allowing guests to access their preferred content. Consider offering voice-activated assistants or smart thermostats for added convenience and energy savings.

Create a Mini-Bar with Revenue in Mind

While the traditional mini-bar might be outdated, curated beverage and snack options can still drive revenue. Offer selections tailored to your target audience, featuring local specialties or healthy options. Consider partnering with local businesses to offer unique products.

Hotel Design Ideas: Rethink Your Public Spaces - From Passages to Profit Centers

Public spaces beyond the lobby offer additional opportunities to maximise revenue.

Design a Destination-Worthy Rooftop

Rooftops with stunning views can become a valuable asset.  Transform your rooftop into a vibrant social space with comfortable seating, fire pits, stunning lighting, and captivating views of the city skyline or surrounding landscape.  Partner with a local bar or restaurant concept to offer exclusive rooftop dining experiences or host events with revenue-generating ticket sales.

Create a Relaxing Oasis with a Spa and Wellness Center

A well-designed spa and wellness centre can be a significant revenue generator for your hotel. Offer a variety of treatments, from massages and facials to body wraps and hydrotherapy. Consider incorporating relaxation areas with comfortable loungers, steam rooms, and saunas. Partner with local wellness practitioners to offer unique experiences or host yoga classes and workshops for additional revenue streams.

Transform Your Pool Area into a Family Fun Zone

The pool area is a natural attraction for families. Enhance its appeal with comfortable lounge chairs, shaded areas, and dedicated children's zones with splash pads or water features. Offer poolside food and beverage service with a dedicated menu featuring light bites, refreshing cocktails, and family-friendly options. Partner with local vendors to provide poolside rentals like inflatable toys or beach accessories, generating additional income.

Foster Collaboration with Co-Working Spaces

The rise of remote work has opened doors for hotels to cater to this growing demographic. Carve out designated co-working spaces within your hotel, offering high-speed Wi-Fi, comfortable workstations, and printing facilities.  Partner with local businesses to offer co-working memberships or day passes, providing a valuable service for travelling professionals while creating a new revenue stream.

Hotel Design Ideas: Embrace Technology for a Seamless Guest Experience

Technology plays a crucial role in enhancing guest convenience and personalisation in today's hospitality landscape.

Implement Mobile Check-In and Keyless Entry

Offer mobile check-in options through a user-friendly app, allowing guests to bypass the front desk and access their rooms directly. Integrate keyless entry technology using smartphones or digital key cards, streamlining guest arrival processes and eliminating the hassle of lost keys.

Personalise Guest Experiences with In-Room Technology

Utilise smart thermostats and lighting systems that guests can control through their smartphones or in-room tablets.  Offer digital concierge services that allow guests to order room service, book spa treatments, or request housekeeping services with a few taps.

Provide In-Room Entertainment Options

Invest in high-speed Wi-Fi and smart TVs with streaming service capabilities. Consider offering movie rental options or partnering with entertainment platforms to provide a wider range of content choices for guests.

Leverage Guest Data for Targeted Marketing

Collect guest data during the reservation process and personalise their stay based on preferences.  Utilise email marketing to send targeted promotions for on-site restaurants, spa treatments, or event tickets based on their interests, encouraging additional spending throughout their stay.

hotel design ideas

Cultivate a Unique Brand Identity Through Design

Your hotel's design should reflect its brand identity and resonate with your target audience.

Storytelling Through Design

Incorporate design elements that tell a story about your hotel's history, location, or values. Partner with local artists or showcase local materials to create a sense of place and authenticity.

Appeal to Different Travel Styles

Consider offering a variety of room types with design elements catering to different traveller preferences. Create "business-friendly" rooms with functional desks and ergonomic chairs, "family-friendly" rooms with bunk beds or connecting spaces, and "romantic getaway" rooms with luxurious amenities and private balconies.

Embrace Sustainability Through Design

Eco-conscious practices are becoming increasingly important to travellers. Incorporate energy-efficient lighting and appliances. Offer eco-friendly amenities like refillable water bottles or bamboo toiletries. Highlight your sustainability efforts through signage or educational materials in guest rooms, demonstrating your commitment to the environment and attracting eco-conscious guests.

Create Instagrammable Moments

Social media plays a significant role in the travel industry. Design designated areas within your hotel that are visually appealing and perfect for capturing photo-worthy moments. Consider incorporating a signature wall with your hotel logo, a vibrant photo booth area, or scenic outdoor spaces with captivating views.

Prioritise Guest Wellness for Repeat Business

Modern travellers prioritise wellness experiences during their stays. By catering to their well-being, you can encourage repeat business and boost guest satisfaction.

Offer Healthy Food and Beverage Options

Partner with local restaurants or caterers to offer healthy and delicious breakfast, lunch, and dinner choices.  Include vegetarian, vegan, and gluten-free options on your menus to cater to dietary restrictions.

Create a Fitness Center with Modern Equipment

Invest in a well-equipped fitness centre featuring a variety of cardio and strength training equipment. Offer yoga mats, free weights, and fitness classes led by certified professionals for an additional revenue stream. Consider partnering with local fitness studios to provide on-site workout sessions or wellness workshops.

Design Relaxation Areas Throughout the Hotel

Incorporate designated relaxation areas throughout your hotel. Create a serene reading nook with comfortable armchairs and a curated selection of books and magazines.  Offer a quiet space with calming music and aromatherapy diffusers for guests seeking a tranquil retreat.

Partner with Wellness Professionals

Collaborate with local massage therapists, yoga instructors, or meditation practitioners to offer in-room wellness services. This allows guests to personalise their stay and prioritise their well-being during their visit.

Leverage the Power of Partnerships

Strategic partnerships with other businesses can unlock new revenue streams and enhance the guest experience.

Collaborate with Local Businesses

Partner with local restaurants, cafes, or attractions to offer exclusive guest discounts or packages. This fosters a sense of community, supports local businesses, and provides additional value to your guests.

Host Unique Events and Experiences

Consider hosting unique events or experiences in collaboration with local partners. Organise wine tastings featuring local wineries, art exhibits showcasing local artists, or cultural performances to create a memorable experience for your guests and generate additional revenue through ticket sales.

Partner with Wellness Retreat Providers

Collaborate with wellness retreat providers to offer curated packages combining comfortable accommodations, spa treatments, healthy meals, and fitness activities. This caters to the growing demand for wellness travel and attracts guests seeking a holistic and rejuvenating experience.

Offer Experiential Activities

Partner with local tour operators to offer unique experiences for your guests. This could include city tours, historical walks, cooking classes, or outdoor adventures. By providing access to these experiences, you create a one-stop shop for guests and generate additional revenue through commission-based partnerships.


By implementing these hotel design ideas, you can transform your property into a revenue-generating machine. Remember,  hotel design goes beyond aesthetics; it's about creating a memorable and engaging experience for your guests, ultimately leading to increased satisfaction, loyalty, and, of course, revenue.

Ready to unlock the full potential of your hotel's design? Contact Emersion Wellness today! Our team of hospitality experts can help you implement these strategies and develop a customised plan to increase your hotel sales through innovative revenue-generating hotel design ideas.  One of our most successful strategies is the Emersion Wellness weight loss program. By incorporating this program into your hotel's offerings, you can attract health-conscious guests seeking a transformative experience, leading to increased room bookings, spa appointments, and food and beverage sales.


  1. How much does it cost to implement these hotel design ideas?

    The cost of implementing these hotel design ideas varies depending on the scope of the project, the size of your hotel, and the materials used. However, even small changes can make a significant impact. Consider starting with one or two hotel design ideas and gradually incorporating more as your budget allows.

  2. Do I need to hire a professional designer?

    While hiring a professional designer can be beneficial, it's not always necessary. If you have a clear vision and some design knowledge, you can implement many of these hotel design ideas yourself. There are also numerous online resources and design tools available to assist you.

  3. How can I measure the success of my new hotel design?

    Track key metrics such as guest satisfaction scores, online reviews, occupancy rates, and revenue generated from different areas of your hotel. By monitoring these metrics, you can assess the effectiveness of your design changes and identify areas for further improvement.

  4. What if my hotel is located in a historic building?

    Even historic buildings can incorporate modern design elements. Consult with a preservation architect to ensure any changes respect the building's historical integrity while still creating a welcoming and functional space for guests.

  5. How can I make my hotel more appealing to families?

    Incorporate family-friendly amenities like cribs, high chairs, and pool toys. Designate play areas with age-appropriate games and activities. Offer special family packages that include discounted rates for children or themed experiences like movie nights or scavenger hunts.

  6. What are some ways to create a more sustainable hotel design?

    Invest in energy-efficient appliances and lighting systems. Implement water conservation measures by installing low-flow showerheads and toilets. Offer eco-friendly amenities and encourage guests to participate in green initiatives like towel reuse programs.

  7. How can I leverage social media to promote my hotel's design?

    Share high-quality photos and videos of your hotel's most visually appealing spaces.  Encourage guests to share their experiences using a branded hashtag.  Run social media contests or giveaways that incentivise user-generated content showcasing your hotel's design.

  8. What are some security considerations when creating Instagrammable moments?

    Ensure designated photo areas are well-lit and free from trip hazards. Avoid placing valuables or sensitive information in the background of photo ops. Consider offering guests the option to blur their faces in photos shared on the hotel's social media platforms.

  9. How can I ensure my hotel design remains accessible to all guests?

    Comply with accessibility regulations by installing ramps, wider doorways, and accessible bathrooms. Offer Braille signage and lowered light switches for guests with visual impairments.  Provide assistive listening devices for guests with hearing difficulties.

By implementing these tips and strategies, you can leverage hotel design ideas to not only create a visually stunning space but also a welcoming, functional, and revenue-generating environment for all your guests.

Also, see Hotel's Food and Beverage Revenue: Unlocking a $47 Billion Opportunity

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