Hotel Design Trends

7 Best Hotel Design Trends to Boost Your Revenue in 2024 (and Beyond!)

May 24, 2024
Nathan Baws

The hospitality industry is constantly evolving, and keeping up with the latest trends is crucial for maximizing revenue. This is especially true when it comes to hotel design. Incorporating Hotel Design Trends that resonate with today's travellers can make a huge impact on your bottom line.

Critical Takeaways:

  • Focus on Wellness: Wellness travel is booming, and hotels that cater to this trend are seeing increased bookings and guest satisfaction.
  • Embrace Technology: Tech-savvy travellers appreciatenHotel Design Trends like smart room controls and AI-powered services.
  • Prioritize Sustainability: Eco-conscious travellers are drawn to hotels that give priority to sustainability in their design and operations.
  • Cultivate a Sense of Place: Hotels with a unique design that reflects the local culture create a more memorable experience for guests.
  • Offer Flexible Spaces: Modern travelers crave versatility. Design your hotel with adaptable spaces to cater to various needs.
  • Incorporate Art and Storytelling: Artful touches and a focus on storytelling elevate the guest experience and create a more captivating atmosphere.
  • Emphasize Personalization: Guests today appreciate a customized experience. Design elements that allow for personalization can enhance guest satisfaction and loyalty.

Let's delve deeper into these seven hotel design trends and explore how they can translate into increased revenue for your hotel:

Hotel Design Trends: 1. Wellness Reigns Supreme - Design for Mind, Body, and Soul

Wellness travel is a multi-billion dollar industry, and it's not slowing down anytime soon. A Hospitality Net [invalid URL removed] report states that wellness travellers spend 6.9% more per trip compared to leisure travellers.

a) Create a Spa-Like Ambiance

Integrate elements that promote relaxation and rejuvenation throughout the hotel. This could include natural light, calming colour palettes, and soothing textures. Consider incorporating water features, like fountains or reflecting pools, for a tranquil atmosphere.

b) Offer In-Room Wellness Amenities

Stock bathrooms with luxurious bath products and plush towels. Provide yoga mats or meditation cushions for guests who prefer in-room wellness activities. Partner with local wellness brands to offer curated amenity kits or aromatherapy diffusers.

c) Design Functional Fitness Spaces

Gone are the days of cramped hotel gyms. Design a well-equipped fitness centre with ample natural light and ventilation. Offer a range of equipment to cater to different fitness levels, including cardio machines, free weights, and yoga studios. Consider offering on-demand fitness classes or partnering with local studios for discounted access.

d) Prioritize Healthy Food & Beverage Options

Partner with local purveyors to offer fresh, seasonal ingredients on your menus. Feature healthy and delicious options like plant-based meals, gluten-free selections, and detoxifying drinks. Consider offering in-room dining options that cater to dietary restrictions.

e) The Revenue Boost:

By incorporating these wellness elements, you can attract a new segment of high-spending wellness travellers. Increased spa bookings, healthy food and beverage sales, and in-room wellness product purchases can all contribute to a significant revenue boost.

Hotel Design Trends: 2. Embrace Technology for a Seamless Guest Experience

Technology plays a crucial role in today's travel experience. By incorporating the latest trends, you can streamline processes, personalize guest experiences, and ultimately, increase revenue.

a) Implement Smart Room Technology

Equip rooms with smart features like thermostats, lighting controls, and voice assistants. Guests appreciate the convenience of controlling these elements from their phones or with voice commands.

b) Offer Streamlined Check-in and Check-out

Implement contactless check-in and check-out processes via mobile apps. This not only saves time for guests but allows them to bypass long lines at the front desk.

c) Leverage Digital Signage

Use digital signage throughout the hotel to display information about amenities, local attractions, and special offers. This allows for real-time updates and reduces reliance on printed materials.

d) Personalize Guest Experiences with AI

Utilize AI-powered chatbots to answer guest questions and provide recommendations. Personalize in-room entertainment options based on guest preferences. Leverage AI to tailor marketing messages to past guests.

e) The Revenue Boost:

Technology empowers guests to customize their stay, leading to increased satisfaction and, potentially, longer stays. Upselling room upgrades or spa treatments through the hotel app can generate additional revenue.

Hotel Design Trends: 3. Sustainability - A Smart Investment for the Future

Hotel Design Trends

Sustainable practices are no longer a niche concern; they're becoming an expectation for many travellers. By prioritizing sustainability in your hotel design and operations, you can attract eco-conscious guests, improve your brand image, and even save money on operational costs.

a) Embrace Eco-Friendly Materials

Use sustainable materials like bamboo flooring, recycled furniture, and energy-efficient appliances during construction and renovations. Partner with local artisans to incorporate handcrafted elements that showcase local sustainability efforts.

b) Conserve Water and Energy

Install low-flow showerheads and faucets and implement water-saving landscaping practices. Invest in energy-efficient lighting and appliances. Consider alternative energy sources like solar panels to reduce your carbon footprint.

c) Minimize Waste Production

Offer reusable water bottles and shopping bags to guests to reduce plastic waste. Implement composting programs and encourage recycling throughout the hotel. Partner with local vendors who prioritize sustainable practices.

d) Educate Guests About Sustainability Efforts

Inform guests about your sustainability initiatives through signage, welcome packets, or your hotel website. Offer eco-friendly amenities like refillable toiletries and biodegradable cleaning products. Partner with local sustainability organizations to offer educational workshops or tours.

e) The Revenue Boost:

By showing your commitment to sustainability, you can attract a new segment of environmentally conscious travellers. Guests who appreciate your efforts may be willing to pay a premium or choose your hotel over competitors who don't prioritize sustainability. In addition, implementing sustainable practices can lead to significant cost savings on utilities and waste disposal.

Hotel Design Trends: 4. Cultivate a Sense of Place - Reflect the Local Culture

Travelers today seek unique and authentic experiences. By incorporating elements of the local culture into your hotel design, you can create a memorable and immersive experience for your guests.

a) Embrace Local Architecture

Design your hotel's exterior and interior to reflect the architectural style of the region. This could involve using traditional materials, incorporating local design elements, or collaborating with local architects.

b) Showcase Local Art and Crafts

Partner with local artisans to display their work throughout the hotel. Feature locally made furniture, textiles, and decorative items. Consider offering guests the opportunity to purchase these items as souvenirs.

c) Integrate Local Flavors

Highlight local cuisine in your restaurants and bars. Offer cooking classes or food tours that showcase the region's culinary scene. Collaborate with local farmers and producers to source fresh, seasonal ingredients.

d) Curate Local Experiences

Offer curated experiences that allow guests to engage themselves in the local culture. This could include partnering with local guides for tours, offering tickets to cultural events, or providing access to local artisans' workshops.

e) The Revenue Boost:

Creating a strong sense of place can differentiate your hotel from the competition and attract travellers seeking authentic experiences. Partnerships with local businesses can generate additional revenue streams through collaborations on tours, events, or product sales. Guests who connect with the local culture are more likely to return or recommend your hotel to others.

Hotel Design Trends: 5. Offer Flexible Spaces to Cater to Modern Travelers' Needs

Modern travellers crave versatility. They may be travelling for business, leisure, or a combination of both. By offering flexible spaces, you can cater to a wider range of guests and increase your occupancy rates.

a) Multi-Functional Meeting Spaces

Design meeting spaces that can be easily configured to entertain different group sizes and event types. Utilize movable partitions, modular furniture, and adaptable Technology to create versatile spaces.

b) Co-working Areas

Create co-working areas for guests who need a dedicated space to work. Equip these areas with comfortable seating, high-speed Wi-Fi, and printing stations. Offer day passes or monthly memberships to attract business travellers or remote workers.

c) Social Lounges

Design social lounges that encourage interaction between guests. Offer comfortable seating, board games, or a communal fireplace to create a welcoming atmosphere. These spaces can also be used for casual meetings or events.

d) Adaptable Guest Rooms

Consider offering guest rooms with features that cater to different needs. This could include connecting rooms for families, rooms with accessible features, or rooms with dedicated workspaces.

e) The Revenue Boost:

Flexible spaces allow you to maximize occupancy rates by catering to a wider range of guest needs. Co-working memberships and event rentals in meeting spaces can generate additional revenue streams. By offering these options, you can attract both leisure and business travellers, increasing overall profitability.

Hotel Design Trends: 6. Incorporate Art and Storytelling - Captivate Guests with Visual Delights

Art and storytelling have the power to elevate the guest experience and create a more captivating atmosphere. By incorporating these elements into your hotel design, you can create a good impression on your guests.

a) Curate Art Installations

Partner with local artists or curators to showcase unique art installations throughout the hotel. This could include sculptures, paintings, or photography that reflect the local culture or tell a story about the destination.

b) Integrate Storytelling Through Design

Use design elements to tell a story about the hotel's history, the surrounding area, or the local culture. This could involve incorporating historical photographs, using locally sourced materials, or creating a cohesive theme throughout the property.

c) Embrace Interactive Art Experiences

Consider incorporating interactive art experiences that engage guests and create shareable moments. This could involve digital art installations, photo booths with themed backdrops, or even artist-led workshops.

c) Partner with Local Storytellers

Collaborate with local storytellers like writers, musicians, or filmmakers to showcase their work in the hotel. Host author readings, music performances, or film screenings to create unique guest experiences.

e) The Revenue Boost:

Art and storytelling can differentiate your hotel from the competition and create a more memorable guest experience. This can lead to increased guest satisfaction, positive online reviews, and higher return rates. Additionally, partnerships with local artists and storytellers can generate promotional opportunities and attract new audiences to your hotel.

Hotel Design Trends: 7. Emphasize Personalization - Cater to Individual Preferences

Today's travellers appreciate a customized experience. By incorporating elements of personalization into your hotel design, you can enhance guest satisfaction and loyalty.

a) Offer In-Room Preferences

Allow guests to customize their in-room environment before arrival. This could involve choosing room temperature, lighting preferences, or pre-stocking the minibar with desired beverages.

a) Curated Amenities

Offer curated amenity packages based on guest preferences. For example, provide spa packages for wellness travellers or offer family-friendly amenities like cribs and high chairs.

b) Loyalty Programs with Personalized Rewards

Develop a loyalty program that rewards guests for their continued patronage. Offer personalized rewards based on guest preferences, such as room upgrades, spa discounts, or complimentary experiences.

c) Utilize Guest Data for Targeted Recommendations

Utilize guest data to provide personalized recommendations during their stay. This could involve suggesting restaurants based on past dining choices or recommending activities based on guest interests.

e) The Revenue Boost:

Personalization shows guests that you care about their individual needs and preferences. This can lead to an increase in guest satisfaction, loyalty, and repeat business. Additionally, offering personalized amenities and experiences can generate additional revenue streams.


The hospitality industry is ever evolving, and keeping up with the latest design trends is crucial for maximizing revenue. By including these trends into your hotel, you can create a more appealing, sustainable, and revenue-generating environment for your guests.

Ready to take your hotel's design to the next level and boost your revenue? Contact Emersion Wellness today to discuss innovative design strategies and our proven weight loss program, a top strategy to increase hotel revenue through increased room bookings, spa visits, and food and beverage sales. Our experts can help you create a hotel experience that caters to the needs of today's travellers and drives long-term success.


  1. How much does it cost to incorporate these hotel design trends?

    The cost of incorporating these trends will change depending on the specific elements you choose to implement. However, many of these trends can be implemented without breaking the bank. For example, partnering with local artists or showcasing sustainable practices can be relatively inexpensive ways to enhance your hotel's design.

  2. How can I measure the return on investment (ROI) of these design trends?

    There are several ways to measure the ROI of your hotel design investments. Track metrics such as occupancy rates, average daily rate (ADR), guest satisfaction scores, and spa and restaurant revenue before and after implementing the changes. You can also monitor online reviews and guest feedback to see how the new design elements are perceived.

  3. Do these trends apply to all types of hotels?

    While some of these trends may be applicable to certain types of hotels than others, there are elements that can be adapted for any property. For example, a focus on sustainability can be implemented in a luxury hotel through high-end eco-friendly materials, while a budget hotel can prioritize energy-efficient appliances. The key is to identify the trends that best align with your target audience and brand identity.

  4. I don't have a large budget for renovations. Can I still benefit from these trends?

    There are several ways to stay informed about the latest hotel design trends. Subscribe to industry publications, attend hospitality trade shows, and follow thought leaders in the design and hospitality space on social media. Emersion Wellness also offers a wealth of resources on hospitality trends and revenue generation strategies. Visit our website or subscribe to our newsletter for the latest insights.

  5. What are some additional tips for maximizing hotel revenue through design?

    Create a strong brand identity: Your hotel's design should reflect your brand identity and resonate with your target audience.
    Pay attention to detail: Small details, like high-quality linens and fresh flowers in the lobby, can make a big difference in the guest experience.
    Maintain a clean and well-maintained property: A clean and inviting environment is essential for attracting and retaining guests.
    Utilize space efficiently: Think creatively about how to maximize the use of your space to generate revenue.
    Embrace Technology: Invest in technology solutions that can streamline operations and enhance the guest experience.

By following these tips and incorporating the latest hotel design trends, you can create a hotel that is not only visually appealing but also drives revenue and profitability.

Ready to take your hotel to the next level?

Contact Emersion Wellness today to discuss innovative design strategies and our proven weight loss program, a powerful tool to boost hotel revenue through increased room bookings, spa visits, and food and beverage sales. Our team of hospitality experts can help you create a hotel experience that caters to the modern traveller and positions your property for long-term success.

Alsp, see Hotel's Food and Beverage Revenue: Unlocking a $47 Billion Opportunity

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