travel trends

5 Best Travel Trends to Watch in 2024 and How to Capitalise on Them (For Increased Hotel Revenue)

May 24, 2024
Nathan Baws

The travel industry is constantly evolving, shaped by ever-changing guest preferences and global events. Staying on top of travel trends is crucial for hotels to remain competitive and maximize revenue. This article explores five key trends shaping travel in 2024 and offers actionable strategies to capitalize on them, boosting your hotel's bottom line.

Critical Takeaways:

  • Understanding travel trends allows hotels to tailor offerings and maximize revenue.
  • Travellers prioritize wellness, sustainability, and unique experiences.
  • Hotels can leverage technology to personalize guest experiences and boost satisfaction.
  • Strategic partnerships unlock new revenue streams and attract a diverse clientele.
  • Adapting to these trends ensures your hotel thrives in a competitive landscape.

Travel Trends: 1. Wellness Travel Takes Center Stage

Wellness travel is booming, with a Global Wellness Institute report indicating a growth rate exceeding 6% per year [1]. Travelers prioritize experiences that promote physical, mental, and emotional well-being. This presents a golden opportunity for hotels.

Embrace the Wellness Wave:

  • Offer wellness-focused amenities: Partner with spa providers, offer on-site yoga classes or create meditation spaces.
  • Develop wellness retreats: Collaborate with nutritionists and fitness instructors to design customized retreats for weight loss, stress reduction, or detoxification.
  • Integrate healthy dining options: Feature nutritious and delicious menu items alongside indulgent treats, catering to diverse dietary needs.
  • Partner with wellness brands: Partner with well-respected wellness brands to offer exclusive products and services, enhancing your hotel's reputation as a wellness haven.

Example: Imagine a hotel partnering with a renowned yoga studio to offer guests complimentary morning yoga sessions on the rooftop terrace. This not only adds value to the guest experience but also attracts a wellness-conscious clientele, potentially leading to increased spa bookings or healthy meal plan add-ons.

Travel Trends: 2. Sustainable Practices Attract Eco-Conscious Travelers

Sustainability is a growing concern for travellers, with a survey revealing that 73% of travellers consider a property's sustainability efforts when making booking decisions [2].

Go Green and Reap the Benefits:

  • Implement eco-friendly practices: Reduce energy and water consumption through LED lighting, water-saving fixtures, and towel/linen reuse programs.
  • Offer locally sourced food: Partner with local farmers and producers to showcase regional flavours and minimize the environmental impact of transportation.
travel trends
  • Reduce waste generation: Encourage guests to minimize waste by providing reusable water bottles and minimizing single-use plastics.
  • Showcase sustainability efforts: Inform guests about your hotel's green practices, such as composting initiatives or energy-efficient appliances, through signage or your website.

Example: A hotel could install water refill stations on each floor, eliminating the need for single-use plastic water bottles. This aligns with guest preferences for sustainability, reduces operating costs, and demonstrates your commitment to environmental responsibility.

Travel Trends: 3. Experiential Travel - Immerse Your Guests

Travelers today seek unique and immersive experiences that go beyond simply staying in a hotel room. They crave authentic connections with destinations and cultures.

Craft Unforgettable Experiences:

  • Offer curated local tours: Partner with local guides to provide guests with unique tours that showcase the hidden gems of your destination.
  • Host cultural events: Organize cooking classes, wine tastings, or art workshops, allowing guests to experience the local culture firsthand.
  • Develop thematic packages: Create themed packages, like a historical walking tour package or a culinary adventure package, catering to specific interests.
  • Offer personalized experiences: Utilize guest data to provide recommendations and tailor experiences to their preferences.

Example: A hotel in a wine region could partner with local wineries to offer exclusive tasting tours and vineyard visits. This personalized experience adds value to the guest stay, fosters positive guest sentiment, and potentially leads to increased revenue from spa treatments or premium in-room dining options for post-tour relaxation.

Travel Trends: 4. Technology Enhances the Guest Journey

Technology plays a crucial role in travel trends and guest expectations. By leveraging technology strategically, hotels can personalize the guest experience and boost satisfaction.

Tech Up Your Hotel:

  • Implement a mobile app: Offer a user-friendly mobile app allowing guests to check-in, book spa appointments, order room
  • Embrace contactless solutions: Offer contactless check-in/out and keyless entry via smartphones, minimizing queues and enhancing convenience.
  • Invest in guest room technology: Install smart thermostats and lighting systems, allowing guests to personalize their room environment.
  • Utilize guest data effectively: Leverage guest data to personalize recommendations for restaurants, events, or activities based on past preferences.

Example: A hotel could invest in smart TVs that allow guests to access streaming services they already subscribe to. This provides a familiar and comfortable experience for guests, fosters satisfaction, and potentially reduces reliance on in-house entertainment options, freeing up staff time for other tasks.

Travel Trends: 5. Strategic Partnerships Unlock New Revenue Streams

Strategic partnerships with other businesses can unlock new revenue streams and attract a more diverse clientele.

Collaborate and Conquer:

  • Partner with local businesses: Collaborate with restaurants, museums, or transportation companies to offer bundled packages at a discounted rate.
  • Target corporate wellness programs: Partner with companies to offer corporate wellness retreats or healthy meeting packages.
  • Team up with travel influencers: Partner with travel influencers on social media to promote your hotel and its offerings to a wider audience.
  • Explore co-branding opportunities: Co-brand with complementary businesses, such as a fitness apparel brand, to offer exclusive deals and attract new guests.

Example: A hotel could partner with a local bike rental company to offer discounted bike rentals to guests. This caters to the growing trend of active travel, provides guests with a convenient way to explore the surroundings, and potentially leads to increased F&B sales as guests return from their bike rides.


The travel industry is dynamic and ever-evolving. By understanding and capitalizing on these key travel trends, hotels can position themselves for success in 2024 and beyond. Implementing these strategies allows you to attract new guests, enhance guest satisfaction, and ultimately, boost your hotel's revenue.


  1. What are some of the biggest challenges facing hotels in 2024?

    Travellers today have more choices than ever before. Competition is fierce, and guest expectations are constantly evolving. Keeping up with the latest travel trends and implementing innovative strategies to personalize the guest experience is crucial for success.

  2. How can hotels attract wellness-focused travellers?

    Offer wellness-focused amenities, partner with wellness brands, develop wellness retreats, and integrate healthy dining options into your menus. Showcase your commitment to wellness through clear messaging and genuine hospitality.

  3. What are some sustainable practices hotels can implement?

    Reduce energy and water consumption, source food locally, minimize waste generation and communicate your sustainability efforts transparently to guests. Even small changes can make a big difference.

  4. How can hotels create unique and immersive experiences for guests?

    Partner with local guides, host cultural events, develop themed packages, and personalize experiences based on guest preferences. Think beyond the traditional hotel stay and offer experiences that connect guests with the local culture and create lasting memories.

  5. What are the benefits of using a mobile app for hotels?

    Mobile apps provide guests with a convenient way to manage their stay, from check-in to booking spa appointments. They also allow hotels to personalize communication and offer targeted promotions.

  6. How can hotels leverage guest data effectively?

    Use guest data to personalize recommendations for restaurants, events, or activities based on past preferences. This not only enhances the guest experience but also creates opportunities for upselling and increased revenue.

  7. What are some of the benefits of partnering with local businesses?

    Partnering with local businesses allows hotels to offer bundled packages at a discounted rate, attracting new clientele and supporting the local community. It's a win-win situation.

  8. How can hotels partner with travel influencers?

    Partnering with travel influencers on social media exposes your hotel to a wider audience and leverages their credibility to attract new guests.

  9. What are some co-branding opportunities for hotels?

    Co-branding with complementary businesses allows you to tap into a new customer base and offer unique experiences. For example, a hotel could co-brand with a fitness apparel brand to offer exclusive deals and attract active travellers.

  10. How can Emersion Wellness help my hotel increase revenue?

    Our signature weight loss program: This proven program attracts guests seeking a transformative wellness experience. It typically includes healthy meal plans, fitness classes, and spa treatments, leading to increased room bookings, spa visits, and food and beverage sales.
    Revenue generation workshops: We offer workshops tailored to your specific needs, equipping your staff with the tools and strategies to increase guest satisfaction and upsell effectively.
    Guest experience audits: Our team will assess your current guest experience and identify areas for improvement, ensuring your hotel caters to the evolving needs of wellness-focused travellers.
    Marketing and branding expertise: We can help you develop targeted marketing campaigns and refine your brand messaging to attract your ideal wellness-focused clientele.

By partnering with Emersion Wellness, you gain access to our expertise and proven strategies, allowing you to capitalize on travel trends and unlock new revenue streams. Contact us today to schedule a free consultation and learn how we can help your hotel thrive!

Ready to leverage travel trends to increase your hotel's sales? Contact Emersion Wellness today! Our team of hospitality experts can help you develop innovative revenue-generating strategies, including our highly successful weight loss program, which has proven to increase hotel revenue through increased room bookings, spa visits, and food and beverage sales. Let's work together to transform your hotel into a haven for wellness-conscious travellers and maximize your profitability.

Also, see Hotel's Food and Beverage Revenue: Unlocking a $47 Billion Opportunity

Leave a Reply

Your email address will not be published. Required fields are marked *

Emersion Wellness

Our success is relative to our devotion and attitude towards hard-work and innovation.
7 Leake St Fremantle - 6160 - Perth, Western Australia

Subscribe to our newsletter