Revenue management (RM) is the art and science of strategic pricing, allocating, and controlling a hotel's inventory (rooms) to maximise profit. It's about striking the perfect balance between occupancy and room rates to generate the most revenue possible.
Think of it like this: during peak season, you wouldn't want to offer deep discounts just to fill rooms. Conversely, during slower periods, strategically lowering rates can attract more guests. Revenue management in hotels helps you make these data-driven decisions for optimal profitability.