Are you struggling to help maximise revenue after a hotel renovation? We've got you covered! Discover 11 creative marketing ideas to boost bookings and guest satisfaction.
Critical Takeaways:
- Hotel renovations are a significant investment.
- Strategic marketing amplifies the impact of renovations and drives revenue.
- Creative marketing ideas showcase the renovation's benefits and entice guests.
- A data-driven approach ensures marketing efforts resonate with target audiences.
In the ever-competitive hospitality industry, staying ahead of the curve is crucial. Hotel renovations are a strategic investment that can breathe new life into your property, enhance the guest experience, and ultimately boost revenue. However, more than simply renovating your hotel is required. To truly reap the financial rewards, you need a well-crafted marketing strategy to showcase your improvements and attract guests eager to experience the "new and improved" you.
This article explores 11 creative hotel renovation marketing ideas to elevate your post-renovation strategy and maximise your return on investment (ROI). Here, we'll sprinkle in some real-life examples and insights from my experience in the hospitality industry (over 15 years at Emerson Wellness, a company dedicated to helping hotels thrive).
Hotel Renovation Marketing Ideas: Pre-Renovation Buzz - Building Anticipation
Be sure to start marketing before the renovation is complete before starting! Building anticipation before the big reveal can generate excitement and position your hotel as a destination on the rise. Here's how:
Tease & Tantalize on Social Media
Social media platforms are a fantastic way to create a pre-renovation buzz. Utilise eye-catching visuals like "before" photos of the space slated for renovation alongside mood boards or concept art hinting at the "after."
- Run contests and polls: Encourage engagement by asking followers to guess what the renovation might be or what features they'd love to see included. Offer exciting prizes like staycations or spa treatments to incentivise participation.
- Partner with local influencers: Collaborate with local social media influencers for a sneak peek behind the scenes. This can generate local interest and position your hotel as a trendy and relevant destination.
Real-Life Example:
The Ace Hotel New Orleans, in the heart of the Big Easy, used this strategy effectively before its 2019 renovation. They posted a series of cryptic black-and-white photos on Instagram hinting at the transformation, piquing the curiosity of their followers and generating a significant amount of buzz.
Targeted Email Marketing Campaigns
Remember to underestimate the power of email marketing! Segment your email list based on guest preferences and past stays. This allows you to send targeted emails showcasing renovations relevant to specific guest segments.
- Highlight New Amenities: If your renovation added a rooftop bar, target emails with stunning visuals and enticing descriptions to guests who previously booked rooftop experiences at your hotel.
- Offer Exclusive Pre-Booking Incentives: Consider exclusive pre-booking discounts or special packages for loyal guests or those interested in your property.
Public Relations & Media Outreach
Reach out to travel journalists, bloggers specialising in hospitality, and local media outlets. Prepare press releases outlining the renovation details and emphasising the unique selling points of the revamped space.
- Host Media Events: Once the construction is nearing completion, consider hosting an exclusive media event to showcase the renovation. This allows journalists and influencers to experience the space firsthand and generate positive press coverage.
Leverage Partnerships with Local Businesses
Strategic partnerships with local businesses can amplify your marketing reach and attract new guests.
- Collaborate with Restaurants or Attractions: Consider creating special packages with nearby restaurants or attractions that complement your renovated space. For example, if you've added a spa, partner with a local yoga studio to offer a spa-and-yoga retreat package.
- Cross-Promotion Opportunities: Explore cross-promotion opportunities with local businesses that cater to your target audience. For example, partner with a high-end clothing store to offer a "staycation and style" package that includes a hotel stay, spa treatments, and a discount at the clothing store.
Remember: Throughout your pre-renovation marketing efforts, weave a consistent message emphasising the improved guest experience and the exciting new offerings your renovation brings.
The Grand Unveiling and Beyond: Sustaining the Momentum
The renovation is complete, and the ribbon has been cut. Now what? Here are strategies to keep the momentum going and ensure your marketing efforts continue to drive bookings:
High-Quality Visuals Are Key
Invest in high-quality professional photography that showcases your hotel's transformation. Breathtaking photos capture the essence of the renovated space, highlighting the upgraded design, amenities, and overall ambience. These visuals are crucial for your website, social media platforms, and marketing materials.
Pro Tip: Showcase the transformation! Include "before and after" photos alongside the professional photography to truly emphasise the renovation's impact.
Content Marketing That Captures Attention
Create engaging content that goes beyond simply stating the renovation is complete.
- Blog Posts & Articles: Develop blog posts or articles that delve deeper into the renovation story. Highlight the inspiration behind the design choices, the materials used, and the impact you hope it has on the guest experience.
- Virtual Tours: Offer virtual tours of the renovated space, allowing potential guests to explore the space from the comfort of their homes. 360-degree virtual tours provide an immersive experience and can significantly influence booking decisions.
- Guest Testimonials & Reviews: Encourage guests who have experienced the renovated space to leave testimonials and reviews. Positive feedback builds trust and credibility, influencing potential guests to choose your hotel.
Remember: Content marketing is all about storytelling. Craft compelling narratives that connect emotionally with your target audience and showcase the unique value proposition of your renovated hotel.
Targeted Social Media Campaigns
Continue utilising social media platforms to promote your renovated space, but shift your focus to showcasing the guest experience.
- User-Generated Content (UGC) Campaigns: Encourage guests to share their experiences at your renovated hotel using a hashtag. UGC (user-generated content) adds authenticity and social proof, significantly influencing potential guests.
- Targeted Ads & Promotions: Utilise social media advertising platforms to target specific demographics or interests. Create targeted ad campaigns showcasing aspects of the renovation most relevant to your ideal guest.
Real-Life Example: The Mayfair London, a luxurious hotel in London's prestigious Mayfair district, effectively leveraged UGC after its 2017 renovation. It encouraged guests to share photos using the hashtag #MayfairMoment, resulting in a plethora of positive social media exposure.
Revamp Your Website & Online Presence
Ensure your hotel website reflects the renovation. Update photos, descriptions, and amenities to showcase the revamped space.
- SEO Optimisation: Optimise your website content with relevant keywords related to your renovation and target audience. This ensures your hotel appears higher in search engine results pages (SERPs) when potential guests search for hotels with specific features or amenities.
- Special Offers & Packages: Create compelling packages and special offers that highlight the renovated space. This could include spa packages incorporating new spa treatments, staycation packages with dining experiences at your newly revamped restaurant, or romantic getaway packages featuring upgraded suites.
Implementing these strategies can ensure that your post-renovation marketing efforts continue to generate interest, drive bookings, and maximise your return on investment.
Beyond the Room: Maximising Revenue Streams
A successful hotel renovation isn't just about filling rooms; it's about creating a holistic experience that encourages guests to spend more throughout their stay. Here's how to leverage your renovation to unlock additional revenue streams:
Upselling Ancillary Services
Your renovated space likely offers new amenities or services that present upselling opportunities.
- Highlight New Spa Treatments: If your renovation included a revamped spa, create enticing spa packages that showcase the new treatments. Offer introductory discounts or exclusive spa experiences for guests staying in upgraded rooms.
- Premium In-Room Dining Options: Do your renovated rooms boast stunning balconies or private terraces? Partner with your chefs to create bespoke in-room dining experiences perfect for a romantic getaway or a special occasion.
- Curated Activities & Experiences: If your renovation includes a new fitness centre or outdoor space, partner with local businesses to offer curated activities. This could include yoga classes on the rooftop terrace, private bike tours, or exclusive access to nearby attractions.
Remember: Upselling is about offering additional value, not pressure. Train your staff to be knowledgeable about the new offerings and suggest them in a personalised and genuine manner.
Targeted Food & Beverage Promotions
Renovations often include revamped restaurants or bars. Utilise these spaces to create targeted food and beverage promotions that entice guests.
- Themed Menus & Happy Hours: Design special menus highlighting local ingredients or featuring dishes inspired by the design themes of your renovated space. Offer happy hour promotions at the newly revamped bar to attract guests and showcase the new atmosphere.
- In-Room Dining Enhancements: Consider offering complimentary snacks or welcome drinks for guests in newly renovated rooms. This adds a touch of luxury and encourages guests to explore the in-room dining options.
Pro Tip: Leverage social media to showcase your new culinary offerings. Appetising photos and enticing descriptions can go a long way in driving guests to your restaurants and bars.
Leverage Technology for Convenience & Upselling
Technology can be a powerful tool for both guest convenience and upselling opportunities.
- Mobile Check-In & Upselling: Implement a mobile check-in system that allows guests to browse and book spa treatments, in-room dining options, or local activities while checking in. This streamlines the arrival process and provides a convenient upselling platform.
- Interactive Room Tablets: Consider installing interactive room tablets in your renovated rooms. These tablets can showcase hotel amenities and spa menus and allow guests to book services directly, maximising convenience and upselling potential.
By implementing these strategies, you can leverage your renovation to create a more comprehensive guest experience, which will translate to increased revenue through ancillary services and food and beverage sales.
Building Loyalty for Repeat Business
A successful renovation should attract new guests and encourage repeat business. Here's how to cultivate guest loyalty:
- Loyalty Programs with a Twist: Develop a loyalty program beyond points for room stays. Offer exclusive benefits for members, such as priority access to spa treatments, discounts on upgraded rooms in the renovated space, or complimentary welcome drinks at the new bar.
- Personalised Experiences: Utilise guest data to personalise their experience. Surprise returning guests with a complimentary upgrade to a renovated room (subject to availability) or a unique welcome amenity based on their past preferences.
- Post-Stay Engagement: Stay connected with guests after their stay. Send follow-up emails thanking them for their visit and seeking feedback on the renovated space. Offer exclusive discounts or promotions for their next stay to incentivise return visits.
Remember: Loyalty is about building relationships with guests. You can turn satisfied guests into loyal brand advocates who keep returning for more by exceeding expectations and demonstrating appreciation.
Conclusion
Hotel renovations are a significant investment, but a well-crafted marketing strategy can ensure a substantial return. By implementing the creative marketing ideas outlined in this article, you can generate excitement pre-renovation, sustain momentum, and maximise revenue post-renovation. Remember, the key lies in showcasing the value proposition of your renovated space, crafting a compelling narrative, and utilising targeted marketing efforts to reach your ideal guests.
Ready to take your hotel's post-renovation marketing to the next level? Contact Emersion Wellness today! Our team of hospitality experts can help you develop a data-driven marketing strategy that leverages your renovation's unique selling points and drives bookings. Additionally, consider exploring our industry-leading weight loss program.
Studies have shown that guests participating in wellness programs during their stay are more likely to spend more on spa treatments, in-room dining, and other ancillary services, significantly boosting your hotel's profitability via increased room bookings, spa visits, and food and beverage sales. Imagine the possibilities – a revitalised hotel space coupled with a program that promotes guest well-being – a winning formula for a thriving hospitality business! Let Emersion Wellness help you unlock the full potential of your renovation and create a guest experience that keeps them coming back for more.
FAQs
1. How much should I budget for my hotel renovation marketing campaign?
There's no one-size-fits-all answer, as the ideal budget depends on several factors, such as the scope of your renovation, your target audience, and the marketing channels you choose. However, a good rule of thumb is to allocate 5-10% of your renovation budget to marketing efforts.
2. I have a small marketing team. Can I still run a successful renovation marketing campaign?
Absolutely! Many of the ideas outlined in this article can be implemented effectively, even with a limited team. Leverage social media platforms, create engaging blog content, and partner with local businesses to amplify your reach.
3. How can I measure the success of my hotel renovation marketing campaign?
There are several key metrics to track the success of your campaign. Monitor website traffic, social media engagement, booking conversions, and guest feedback. Use analytics tools to identify the most effective marketing efforts and adjust your strategy accordingly.
4. What are some common mistakes to avoid in hotel renovation marketing?
Here are a few common pitfalls to steer clear of:
- Need to plan: Start brainstorming your marketing strategy well before the renovation is complete.
- Neglecting your target audience: Tailor your messaging to resonate with your ideal guests.
- Underestimating the power of visuals: Invest in high-quality photos and videos that showcase the renovated space.
- Not utilising social media effectively: Social media platforms are a goldmine for promoting your renovation.
- Forgetting the importance of storytelling: Craft a compelling narrative that connects with your audience emotionally.
5. How can I create a sense of urgency and encourage pre-booking after a renovation?
Here are a few strategies to create a sense of urgency and encourage pre-booking:
- Offer limited-time discounts or promotions for early bookings.
- Highlight your hotel's "new and improved" aspects and create exclusivity for early guests.
- Run contests or giveaways on social media to generate excitement.
- Partner with travel influencers to offer exclusive pre-booking experiences.
6. What creative ways to utilise social media for my hotel renovation marketing?
Here are a few ideas:
- Host a live Q&A session on social media to answer guest questions about the renovation.
- Run a social media contest where users submit photos of themselves dreaming of their stay at your renovated hotel.
- Partner with local influencers to create engaging content showcasing the renovated space.
- Encourage user-generated content by asking guests to share their experiences using a specific hashtag.
7. How can I personalise the guest experience after the renovation?
Here are a few ways to personalise the guest experience:
- Greet returning guests by name and acknowledge their past stays.
- Offer room upgrades (subject to availability) to guests interested in the renovation.
- Surprise guests with a welcome amenity based on their preferences.
- Send personalised emails with recommendations for activities or dining options based on guest interests.
8. What practical ways to collect guest feedback on the renovated space?
Here are a few ways to gather valuable guest feedback:
- Include a guest feedback form in your welcome packet.
- Send follow-up emails after a guest's stay and ask for their input on the renovation.
- Encourage guests to leave reviews on online travel platforms.
- Offer incentives for guests who complete guest feedback surveys.
9. How can I use guest feedback to improve my hotel's marketing efforts?
Guest feedback is a goldmine of valuable information. Analyse the feedback you receive to identify what aspects of the renovation resonate with guests and what areas might need improvement. Use this information to tailor your marketing messages and highlight the features that guests appreciate most.
10. In addition to the weight loss program mentioned earlier, what other wellness programs can Emersion Wellness help me implement to boost hotel revenue?
Emersion Wellness offers a comprehensive suite of wellness programs designed to enhance the guest experience and boost hotel revenue. These include programs focused on stress management, sleep improvement, healthy eating, and more. Our team of experts can work with you to develop a customised wellness program that complements your renovated space and caters to your target audience.
Don't let your renovation's potential go untapped! Contact Emersion Wellness today to craft a winning marketing strategy and explore our industry-leading wellness programs. Maximise revenue and create a guest experience they'll never forget! Visit our Website at https://emersionwellness.com for more details.
I'm Nathan Baws, a nutrition nerd, exercise and weight loss expert, and an unwavering advocate for good health. As the founder of Emersion Wellness, I'm passionate about crafting Seamless Weight Loss Programs to supercharge hotel revenue and transform lives. We've pioneered the World's First Plug & Play Weight Loss Programs for top hotels and resorts, sparking a wellness revolution. Beyond my professional journey, you'll often find me hiking, swimming, and riding the waves, embracing every moment in nature. Join me on this exhilarating journey towards diet, health and wellness.