Introduction
As a hotel revenue expert with over ten years in the game, I’ve seen how keeping up with travel sector news can make or break a property. In Perth, where the hospitality scene is as lively as a sunset at Cottesloe Beach, staying in the know is crucial. Hotels that miss out on travel sector news often struggle, but those that stay sharp and adapt to guest desires see big wins. By tapping into travel sector news, you can predict what guests want, craft smart marketing, and fine-tune your offerings to boost profits.
This guide dives into ten game-changing travel sector news stories shaping Perth’s hotels in 2025. We’ll break down each trend, explore its impact, and share practical tips to help your hotel cash in. With a subtle nod to Emersion Wellness’s health-focused programs (https://emersionwellness.com/), let’s uncover the travel sector news that’ll drive your success.
Key Takeaways
- Travel sector news helps hotels anticipate guest needs, tweak marketing, and streamline operations.
- Staying updated on travel sector news uncovers new revenue streams and keeps you ahead of rivals.
- Using travel sector news for data-driven choices keeps your hotel relevant in a fast-changing market.
1. The Surge of Experiential Travel
Why It’s Big in Travel Sector News
Travelers are ditching cookie-cutter trips for experiences that feel real and unique. In Perth, guests want more than a room—they’re after memories, like a Fremantle market tour or a Swan Valley wine adventure. This travel sector news highlights a hunger for connection and local culture.
Stat to Know
A 2024 Skift report says 72% of travelers will pay extra for experiences that stick with them.
Tips for Hotels
- Create Standout Moments: Offer unique activities like Aboriginal art workshops or sunset yoga on Scarborough Beach. These draw guests seeking one-of-a-kind stays.
- Team Up Locally: Partner with Perth artisans or tour guides for authentic experiences, like a quokka selfie trip to Rottnest Island.
- Tailor It: Use guest data to suggest activities, like a surf lesson for a thrill-seeker, making their stay feel personal.
Real Example: Pinctada Cable Beach
Pinctada Cable Beach in Broome offers pearl farm tours and camel rides, tapping into this travel sector news to create unforgettable stays that guests rave about.
Guest Quote
“The pearl tour at Pinctada was a highlight of my trip. It felt so local and special.” – Mia T., happy guest
Revenue Boost
Unique experiences let you charge premium rates, pulling in guests who value memories over price.
2. Sustainability Takes Center Stage
Why It’s Hot in Travel Sector News
Green travel is no longer a niche—it’s a must. Perth guests are picking hotels that care about the planet, driven by travel sector news about eco-conscious choices.
Table: Sustainability Facts
Fact | Insight |
73% of travelers prioritize green hotels (2023 Booking.com survey) | Demand for eco-practices is soaring. |
Eco-hotels see higher guest loyalty | Green moves build trust and repeat bookings. |
Tips for Hotels
- Go Green: Use solar panels or low-flow taps to cut energy and water use. A Subiaco hotel could save big with LEDs.
- Share Your Efforts: Post about your green practices on your website or in-room signs, showing guests you’re serious about this travel sector news.
- Offer Eco Perks: Provide reusable water bottles or local, organic snacks to align with green values.
Real Example: COMO The Treasury
COMO The Treasury in Perth uses local produce and energy-saving systems, earning eco-fans and aligning with travel sector news on sustainability.
Guest Quote
“I loved COMO’s focus on local food and green practices. It made my stay feel good for the planet.” – Liam R., guest
Revenue Boost
Green hotels attract eco-travelers willing to pay more, enhancing your brand and bookings.
3. Wellness Travel Boom
Why It’s Trending in Travel Sector News
Guests are chasing trips that refresh body and mind, a major theme in travel sector news. In Perth, wellness-focused stays are a hit, from yoga retreats to healthy dining.
Stat to Know
The Global Wellness Institute values wellness tourism at over $919 billion globally.
Tips for Hotels
- Add Wellness Amenities: Set up a gym, spa, or meditation space. A Northbridge hotel could offer rooftop yoga.
- Create Programs: Launch wellness packages like detox weekends or mindfulness classes, inspired by Emersion Wellness.
- Work with Experts: Hire local yoga teachers or nutritionists for guest workshops.
Real Example: Samadhi Eco Resort
Samadhi Eco Resort near Perth offers vegan meals and wellness retreats, capitalizing on this travel sector news to draw health-conscious guests.
Guest Quote
“Samadhi’s yoga retreat was life-changing. I left feeling lighter and happier.” – Zoe K., guest
Revenue Boost
Wellness offerings open new income streams, like spa services or retreat packages, attracting high-spending guests.
4. Tech’s Growing Role
Why It’s Key in Travel Sector News
Technology is reshaping hospitality, from apps to smart rooms. Travel sector news shows guests want seamless tech, like mobile check-ins or room controls.
Stat to Know
An Expedia study found 70% of travelers prefer booking directly via hotel apps or websites.
Tips for Hotels
- Upgrade Tech: Invest in a solid booking system and mobile-friendly site.
- Go Mobile: Offer app-based check-ins or keyless entry for convenience.
- Use Social Media: Share Perth highlights on Instagram to drive bookings.
Real Example: QT Perth
QT Perth lets guests control room settings via smartphones, embracing travel sector news on tech for a modern stay.
Guest Quote
“QT’s app made everything so easy, from check-in to ordering room service.” – Ethan P., guest
Revenue Boost
Tech streamlines operations and drives direct bookings, cutting OTA fees and boosting profits.

5. Direct Bookings on the Rise
Why It’s Big in Travel Sector News
Guests are skipping OTAs like Booking.com, opting for hotel websites for better deals, a trend dominating travel sector news.
Stat to Know
Phocuswright reports direct bookings make up over 50% of hotel reservations.
Tips for Hotels
- Polish Your Site: Ensure your website is easy to use and mobile-ready.
- Offer Perks: Give direct bookers discounts or free breakfasts.
- Build Loyalty: Create a rewards program with points for free nights or upgrades.
Real Example: Crown Perth
Crown Perth’s loyalty program offers exclusive perks for direct bookings, aligning with travel sector news to cut OTA costs.
Guest Quote
“Booking with Crown’s site got me a free spa voucher. I’ll always book direct now.” – Sarah W., guest
Revenue Boost
Direct bookings save on commissions, increasing your profit margins.
6. Personalization Wins Hearts
Why It’s Hot in Travel Sector News
Guests expect stays tailored to them, a major focus in travel sector news. Personalized touches make all the difference.
Stat to Know
A Salesforce study says 80% of consumers prefer brands that personalize experiences.
Tips for Hotels
- Gather Data: Use surveys or booking forms to learn guest preferences.
- Customize Stays: Offer tailored amenities, like a vegan menu for a plant-based guest.
- Use Tech: Employ CRM tools to track guest likes for future visits.
Real Example: The Westin Perth
The Westin Perth uses guest data to offer personalized dining or spa suggestions, reflecting travel sector news on customization.
Guest Quote
“The Westin remembered I love coffee and left a local blend in my room. Such a nice touch!” – Ava L., guest
Revenue Boost
Personalized stays drive loyalty and repeat bookings, growing long-term revenue.
7. Local Partnerships Shine
Why It’s Trending in Travel Sector News
Guests crave authentic local experiences, a key theme in travel sector news. Partnerships with Perth businesses deliver just that.
Tips for Hotels
- Link with Locals: Team up with Fremantle cafés or Swan Valley wineries for guest discounts.
- Offer Local Tours: Arrange market visits or art gallery trips with local guides.
- Stock Local Goods: Sell Perth-made soaps or snacks in your gift shop.
Real Example: Duxton Hotel Perth
Duxton Hotel partners with local breweries for beer-tasting events, tapping into travel sector news for unique guest experiences.
Guest Quote
“The brewery tour Duxton set up was awesome. I felt like a local!” – Tom B., guest
Revenue Boost
Local tie-ups create exclusive offerings, justifying higher rates and attracting curious travelers.
8. Social Media’s Power
Why It’s Big in Travel Sector News
Social media drives bookings, with travel sector news highlighting its role in engaging guests and building brands.
Tips for Hotels
- Post Eye-Catching Content: Share videos of Perth’s beaches or your hotel’s vibe.
- Run Contests: Offer a free stay for tagging friends on Instagram.
- Engage Fast: Reply to guest posts or reviews to build trust.
Real Example: Aloft Perth
Aloft Perth’s Instagram reels of rooftop cocktails draw younger travelers, leveraging travel sector news on social media.
Guest Quote
“I booked Aloft after seeing their Instagram. The vibe looked perfect!” – Lily S., guest
Revenue Boost
Social media campaigns drive direct bookings and brand buzz, lifting revenue.
9. Flexible Travel Demand
Why It’s Key in Travel Sector News
Guests want flexible booking options, a growing focus in travel sector news due to unpredictable plans.
Tips for Hotels
- Offer Flexible Policies: Allow free cancellations or date changes.
- Create Packages: Bundle rooms with local tours for easy planning.
- Market to Remote Workers: Promote long-stay deals for digital nomads.
Real Example: Parmelia Hilton Perth
Parmelia Hilton offers flexible rates and work-friendly rooms, aligning with travel sector news on adaptability.
Guest Quote
“Hilton’s flexible policy let me change my dates easily. I’ll book with them again.” – Ryan J., guest
Revenue Boost
Flexible options attract cautious travelers, filling rooms that might stay empty.
10. Safety Still Matters
Why It’s Hot in Travel Sector News
Health and safety remain priorities, with travel sector news emphasizing clean, secure stays post-pandemic.
Tips for Hotels
- Keep It Clean: Maintain strict hygiene with visible cleaning routines.
- Offer Contactless Services: Use apps for check-ins or payments.
- Communicate Safety: Share your protocols on your website.
Real Example: InterContinental Perth
InterContinental Perth’s contactless services and clear safety measures reassure guests, reflecting travel sector news on health.
Guest Quote
“InterContinental’s cleanliness made me feel safe. Everything was spotless.” – Emma C., guest
Revenue Boost
Safety-focused hotels build guest trust, encouraging bookings and repeat visits.
Table: Impact of Travel Sector News
Trend | Revenue Impact |
Experiential Travel | Premium rates for unique offerings. |
Sustainability | Attracts eco-guests, boosts brand. |
Wellness Tourism | New income from spa and retreats. |
Technology | Cuts OTA fees, streamlines operations. |
Direct Bookings | Higher margins, less commission. |
Personalization | Drives loyalty, repeat bookings. |
Local Partnerships | Exclusive offerings, higher rates. |
Social Media | Direct bookings, brand growth. |
Flexible Travel | Fills rooms with cautious travelers. |
Safety Measures | Builds trust, encourages bookings. |
Conclusion
Keeping up with travel sector news is your ticket to success in Perth’s 2025 hospitality scene. From experiential travel to safety protocols, these trends help you meet guest needs, stand out, and grow profits. Emersion Wellness can boost your game with wellness programs like retreats that draw health-focused travelers, increasing bookings and spa revenue.
Reach out at https://emersionwellness.com/contact-us/ to tap into travel sector news and make your hotel a Perth standout.
FAQs
What’s the best way to stay on top of travel sector news?
Read Skift, Hospitality News, or local tourism board updates. Follow Perth influencers and join LinkedIn hospitality groups.
How can hotels use guest data for personalization in light of travel sector news?
Use booking data to offer tailored perks, like local tour suggestions, or customize amenities based on past stays.
Why does an online presence matter?
It grows your brand, drives direct bookings, engages guests, and builds trust through reviews.
How can hotels cut their environmental impact based on travel sector news?
Use energy-saving lights, save water with low-flow fixtures, and source local food to reduce waste.
What challenges await hotels in 2025?
Rising costs, competition from Airbnb, tech adoption, and economic shifts, all highlighted in travel sector news.
How should hotels handle guest feedback?
Monitor TripAdvisor and Google, reply quickly, and use comments to improve services.
What do loyalty programs offer?
They boost repeat visits, gather data, and reward direct bookings with upgrades or free stays.
How can social media drive revenue per travel sector news?
Post engaging content, run promos, and reply to guests to spark bookings and build buzz.
What makes a great hotel website?
A user-friendly design, mobile optimization, high-quality photos, and an easy booking system.
How can hotels prep for future shifts in travel sector news?
Stay informed, invest in tech, go green, and keep guests happy with flexible, personalized stays..
By understanding travel sector news, hotels can anticipate guest needs, develop targeted marketing campaigns, and optimize their offerings to maximize revenue and profitability.
By providing personalized experiences, hotels can enhance guest satisfaction, build customer loyalty, and drive repeat business.

I'm Nathan Baws, a nutrition nerd, exercise and weight loss expert, and an unwavering advocate for good health. As the founder of Emersion Wellness, I'm passionate about crafting Seamless Weight Loss Programs to supercharge hotel revenue and transform lives. We've pioneered the World's First Plug & Play Weight Loss Programs for top hotels and resorts, sparking a wellness revolution. Beyond my professional journey, you'll often find me hiking, swimming, and riding the waves, embracing every moment in nature. Join me on this exhilarating journey towards diet, health and wellness.